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Social Media in the Navy
National Navy League ConventionSaturday, October 29, 2011
The state of media
• The internet has surpassed newspaper and radio as Americans’ main source of news—and is quickly gaining on television
• If the U.S. Navy Facebook page were a newspaper, it would have the circulation of the 12th largest newspaper in the country!*
• The “big Navy” social media presence has more of a reach than the New York Post, Chicago Tribune, Houston Chronicle, and Philadelphia Inquirer*
*http://en.wikipedia.org/wiki/List_of_newspapers_in_the_United_States_by_circulati
on
The state of media
No matter the age, our
audiences are consuming
online media more than television
The state of media
Source: Nielson Social Media Report, http://blog.nielsen.com/nielsenwire/social/
Navy social media ecosystem
You can’t surge trust
Operation Unified Response
Millington Flood
Operation Tomodachi
Over 6,000 views
“We’ve burned the boats!”
Adding value to the conversation
Who are your stakeholders? What do they want to discuss?
How do they want to engage with you?How will you drive conversation around your key
initiatives?
Veggies: Key messaging & leadership priorities
Candy: Relevant, but interesting and fun content that engages audience
Regardless of the type of content we serve our
communities, it’s always:
TimelyUnique
Relevant
Being authentic builds trust among audiences
Creating memorable experiences tells the Navy story in compelling way
Showing and telling America why we need a Navy increases sharability
How can we work together?
Expanding the Partnership….
Continue to repurpose shareable content from Navy Become a Navy champion Join the Navy conversation Create content + venues that Navy can share
…it’s a two-way street!
Resources
View examples from Navy commands and guidance from CHINFO: http://www.slideshare.net/usnavysocialmedia
Review social media best practices for non-profits and member-based organizations:http://www.bethkanter.org/welcome/http://blog.weblinkinternational.com/blog/technology-for-member-based-organizations/ http://www.linkedin.com/answers/non-profit/non-profit-management/NNP_MGM/639437-3128408 http://www.connect2amc.com/uploads/files/11socialmediahandbook.pdf http://www.socialsignal.com/blog/alexandra-samuel/best-practices-for-non-profits-using-web-2-0http://www.slideshare.net/wildapricot/social-media-best-practices-for-nonprofit-public-sector-organizations-presented-by-jay-moonah-from-wild-apricot
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