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edition-based publishing in a24/7 world
@patlongtweets
background
hard paywall introduced 2010
subscriber retention/acquisition
research phase
Consistent, trustworthy, informative, balanced, authoritative, ‘proper’
“I find Sky News and the BBC aren’t as precise as The Times. They may be quicker, but they’re not ‘proper’”
findings
perceived need vs actual need
“the edition everywhere”
output
in practice
early learnings
thank you
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