edition-based publishing in a24/7 world

@patlongtweets

background

hard paywall introduced 2010

subscriber retention/acquisition

research phase

Consistent, trustworthy, informative, balanced, authoritative, ‘proper’

“I find Sky News and the BBC aren’t as precise as The Times. They may be quicker, but they’re not ‘proper’”

findings

perceived need vs actual need

“the edition everywhere”

output

in practice

early learnings

thank you