Make The Public Work With You

Make The Public Work With You How to encourage user-created content

Bente Kalsnes - OrigoCommunication Advisor.

@bentekahttp://origo.no/bentekalsnes

Espen Systad - A-pressenHead of Social Media

@revesjefhttp://origo.no/espen

fredag 1. oktober 2010

ORIGO + A-PRESSEN FACILITATE THE TRANSITION …

READER PARTICIPANT

Transition READER PARTICIPANT

• Participants bring more people than readers (they´re spreading their contributions (comments, images, events, blogs, etc) to their network = more readers).

• Participant - closer relation then a reader (easy for the newsroom to get in touch with the participant, can build stronger relation than a random reader. But newsroom has to give something back to the participant – attention, space in print, take them seriously)

• Participants - more info for product development (we know more about what the registered user is interested in than the random reader)

• Think of all the news stories you will miss if you don’t know what your readers/participants are interested in and talking about!

• The users publish texts, comments, pictures and events.

• All content is tagged with location.

• The users decide if the content is private or public.

• Public content can be extracted to other contexts e.g. our newspapers.

• We filter the content based on location and quality.

How Origo works

JølsterSogn og fjordane

Hello. I’m from Jølster.

I have a long story and a quick question.

Skei i Jølster 375 inhabitants

Løkagrova

This is a natural wonder!

Let’s form a 15 person large committee and figure out what to do.

The foundation of the Løkagrova committee

The celebration of

The Løkagrova Man’s discovery

225 of 375 inhabitants took part in the event

Vatnet det rann, noko mot aust og noko mot vest, Ja, slik bar det laust.

The replay of theLøkagrova man’s revelation

The result: 2 front pages in Firda 16 printed pages

Wooo - we are in the news !

Those people in Jølster alwaysthink they are something special.

But we from Fjærland are special too. Lets show them

Ja. Let’s gather all tractors in Fjærland and lift round bales!

.. and let’s put people on the bales.

The round bales of Fjærland.

Foto: Gaute Dvergsdal Bøyum

Foto: Oddleiv Apneseth

Foto: Oddleiv Apnesethfredag 1. oktober 2010

A-pressen’s 50 newspapers have 470.000 subscribers

and 167.000 registered Origo-users

..... and those 167.000 users produce 7-8 times more content

than our 2.800 employees do.

5.000 stories, pictures and comments digitally each week.

30 - 40.000 stories, pictures, comments and events weekly.

The first years we used Origo to strengthen web editions.

Now we use Origo to also revitalize the print editions.

A-pressen produces approx. 300.000 print pages of editorial content a year.

1 of 10 pages will carry content that originate from our Origo-readers.

local news

family notices

greetings

local arenafor debate

local market-

The ingredients of the local newspaper.

Position challenged by social media

Stig: - I want to start a fund-raising to fill the public pool. Tomorrow my family will deliver 10 liters of water to the city council, and I challenge all other families to do the same.

36 seconds to get in touch with Stig

Make The Public Work With You:

How to encourage user-created content

CASE ORIGO.NO AND A-PRESSEN

Bente Kalsnes, @benteka - Origo

Espen systad, @revesjef - A-pressen

Make The Public Work With You

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