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The 2013 LION SurveyPreliminary results
Presented by Edson C. Tandoc Jr.@iamedson
Missouri School of Journalism
University of Missouri Missouri School of Journalism
A survey of LION members
University of Missouri Missouri School of Journalism
Email Invitation50 completed responses49 years oldJournalist for 21 years66.7% males
Money Matters
University of Missouri Missouri School of Journalism
Monthly Funding: $4,000
PaywallMarketing services
EventsContent syndication
Internet servicesSponsorshipsCorporations
IndividualsPersonal funds
FoundationsAdvertising
0 10 20 30 40 50 60 70
0
0.89
1.61
1.93
2.58
4
4.17
4.43
4.89
9.78
60.14
Money Matters
University of Missouri Missouri School of Journalism
Monthly Expenses: $4,000
Promotions
Equipment
Physical office
Revenue staff
Freelance payments
Management salaries
News staff salaries
Operations
0 5 10 15 20 25 30
3.91
4.2
5.06
9.24
13.73
15.37
17.33
24.88
Content Matters
University of Missouri Missouri School of Journalism
CelebrityScience
SportsMusic
HealthFood
EnvironmentArts
PoliticsBusiness
EducationCrime
Government
1 2 3 4 5
1.44
2.46
2.53
2.79
2.92
2.92
3.21
3.28
3.7
3.75
3.93
3.95
4.38Publication Frequency: 69% daily
Staff Size
University of Missouri Missouri School of Journalism
0 1 2 3 to 50
5
10
15
20
25
30
35
4037 37
17.4
8.7
Full time editorial staff Full time revenue staff
0 1 2 30
10
20
30
40
50
60
50
37
6.5 6.5
Staff Projections
University of Missouri Missouri School of Journalism
Increase Stay the same
0
10
20
30
40
50
60
70
80
9082.6
17.4
Increase Stay the same
Decrease0
102030405060708090
10086.4
9.14.5
Editorial staff Revenue staff
Audience Matters
University of Missouri Missouri School of Journalism
Uniques: 46,500 Page views: 120,000
Time on site: 2 minutes
Increased a lot
Increased Same Decreased0
10
20
30
40
50
60
70
8070.5
25
2.3 2.3
Thank you very much!
University of Missouri Missouri School of Journalism
Maraming salamat po!
@iamedson
email: jennerm@missouri.edu email: jennerm@missouri.edu email: jennerm@missouri.edu email: jennerm@missouri.edu
email: etandocjr@yahoo.com email: etandocjr@yahoo.com email: etandocjr@yahoo.com email: etandocjr@yahoo.com
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