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The 2013 LION Survey Preliminary results Presented by Edson C. Tandoc Jr. @iamedson Missouri School of Journalism University of Missouri Missouri School of Journalism

Lion survey results

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Page 1: Lion survey results

The 2013 LION SurveyPreliminary results

Presented by Edson C. Tandoc Jr.@iamedson

Missouri School of Journalism

University of Missouri Missouri School of Journalism

Page 2: Lion survey results

A survey of LION members

University of Missouri Missouri School of Journalism

Email Invitation50 completed responses49 years oldJournalist for 21 years66.7% males

Page 3: Lion survey results

Money Matters

University of Missouri Missouri School of Journalism

Monthly Funding: $4,000

PaywallMarketing services

EventsContent syndication

Internet servicesSponsorshipsCorporations

IndividualsPersonal funds

FoundationsAdvertising

0 10 20 30 40 50 60 70

0

0.89

1.61

1.93

2.58

4

4.17

4.43

4.89

9.78

60.14

Page 4: Lion survey results

Money Matters

University of Missouri Missouri School of Journalism

Monthly Expenses: $4,000

Promotions

Equipment

Physical office

Revenue staff

Freelance payments

Management salaries

News staff salaries

Operations

0 5 10 15 20 25 30

3.91

4.2

5.06

9.24

13.73

15.37

17.33

24.88

Page 5: Lion survey results

Content Matters

University of Missouri Missouri School of Journalism

CelebrityScience

SportsMusic

HealthFood

EnvironmentArts

PoliticsBusiness

EducationCrime

Government

1 2 3 4 5

1.44

2.46

2.53

2.79

2.92

2.92

3.21

3.28

3.7

3.75

3.93

3.95

4.38Publication Frequency: 69% daily

Page 6: Lion survey results

Staff Size

University of Missouri Missouri School of Journalism

0 1 2 3 to 50

5

10

15

20

25

30

35

4037 37

17.4

8.7

Full time editorial staff Full time revenue staff

0 1 2 30

10

20

30

40

50

60

50

37

6.5 6.5

Page 7: Lion survey results

Staff Projections

University of Missouri Missouri School of Journalism

Increase Stay the same

0

10

20

30

40

50

60

70

80

9082.6

17.4

Increase Stay the same

Decrease0

102030405060708090

10086.4

9.14.5

Editorial staff Revenue staff

Page 8: Lion survey results

Audience Matters

University of Missouri Missouri School of Journalism

Uniques: 46,500 Page views: 120,000

Time on site: 2 minutes

Increased a lot

Increased Same Decreased0

10

20

30

40

50

60

70

8070.5

25

2.3 2.3