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Evolution of a StoryPRACTICAL CMS APPLICATIONS
Social CMS: BP Oil Spill
CMS Item: 60 Minutes TV Aggregation
Example of 60 Minutes story that didn’t work: Anderson Cooper goes
SCUBA diving for a TV story
This story would air on TV, but not on the playlist as-live stream
CMS Item: “Man Aisle” News Package
Story works for the Stream: Reporter cuts a small item for
the newscast Reporter or Editor recognizes it
would work for stream Reporter/writer cut a longer
form item for the “Man Aisle” story
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