Case Study Reliance Industries Limited Conglomerate Vibrant Gujarat Summit Gandhinagar, Gujarat Customer : Industry/Sector : Exhibitions : Where: Reliance – The Story of its Evolution Projected in Custom Built Stand Challenge Accepted: • Reliance was expecting a ‘larger than life’ concept which would leave a deep impact on visitors • There should be respective importance given to the different divisions in terms of visibility of its branding • At no given point, the brand value and guidelines of Reliance should be compromised Engaged: • Right from the initial stage, Insta’s approach towards the project was very innovative and grand • Insta created a concept with ‘Ripple Theme’ as Reliance touches lives of everyone directly or indirectly • Given the necessary importance to all the divisions and a special importance to the founder ‘Dhirubhai Ambani’ and CEO ‘Mukesh Ambani’, Insta assured it checked every aspect of the company • By using the right product combination, such as Luminy TM , Creeya TM in Custom Built Stand, Insta successfully created the entire pavilion flawlessly Scale: • Insta created an extravagant Custom Built Stand in an area of 2232m 2 Result: • Insta became successful in concept creation and execution in prescribed time with high attention to details • The impression and attention of the ‘larger than life’ concept for Reliance was well noted and appreciated Reliance is an Indian conglomerate holding company. The second-largest publicly traded company by market capitalization and the second largest company as measured by revenue in India Insta Worldwide Group is a leading point of contact solutions provider for experiential marketing spaces. We understand brands because of our 4000+ clientele globally which include industry specific market leaders. Our strong presence is marked by our state of art facilities, manufacturing offices in 7 Indian metros and a network of trusted vendors across India. We’re a global player for International Shows with 100% owned subsidiaries and manufacturing units in USA, Europe and the MENA region. The Insta Advantage: www.insta-group.com © All material in this publication is the sole property of Insta Worldwide Group. Editorial Content Courtesy: Insta Exhibitions Pvt. Ltd. (Mumbai)

Reliance – The Story of its Evolution Projected in Custom

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Page 1: Reliance – The Story of its Evolution Projected in Custom

Case Study

Reliance Industries LimitedConglomerateVibrant Gujarat Summit

Gandhinagar, Gujarat

Customer :Industry/Sector :Exhibitions :

Where:

Reliance – The Story of its Evolution Projected in Custom Built Stand

Challenge Accepted:

• Reliance was expecting a ‘larger than life’ concept which would leave a deep impact on visitors

• There should be respective importance given to the different divisions in terms of visibility of its branding

• At no given point, the brand value and guidelines of Reliance should be compromised

Engaged:

• Right from the initial stage, Insta’s approach towards the project was very innovative and grand

• Insta created a concept with ‘Ripple Theme’ as Reliance touches lives of everyone directly or indirectly

• Given the necessary importance to all the divisions and a special importance to the founder ‘Dhirubhai Ambani’ and CEO ‘Mukesh Ambani’, Insta assured it checked every aspect of the company

• By using the right product combination, such as LuminyTM, CreeyaTM in Custom Built Stand, Insta successfully created the entire pavilion flawlessly

Scale:

• Insta created an extravagant Custom Built Stand in an area of 2232m2

Result:

• Insta became successful in concept creation and execution in prescribed time with high attention to details

• The impression and attention of the ‘larger than life’ concept for Reliance was well noted and appreciated

Reliance is an Indian conglomerate holding company. The second-largest publicly traded company by market capitalization and the second largest company as measured by revenue in India

Insta Worldwide Group is a leading point of contact solutions provider for experiential marketing spaces. We understand brands because of our 4000+ clientele globally which include industry specific market leaders.

Our strong presence is marked by our state of art facilities, manufacturing offices in 7 Indian metros and a network of trusted vendors across India.

We’re a global player for International Shows with 100% owned subsidiaries and manufacturing units in USA, Europe and the MENA region.

The Insta Advantage:

www.insta-group.com