EU Lobbying, Ethics and Transparency: “Do”-s and “Don’t”-s

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http://www.eu-academy.eu/freeresources/eu-lobbying-ethics-and-transparency-do-s-and-dont-s/ The European Transparency Register and EU lobby rules Spending, representation and advocacy: what you can and cannot do Case study of an effective and ethical interest representation With Robert Mack: he became Chairman of Burson-Marsteller’s EMEA Public Affairs Practice in January, 2011. He was CEO of Burson-Marsteller Brussels from July 2007 to December, 2010. Author of the chapter on "EU Transparency and Ethics" in the book "How EU Institutions Work & How to Work with EU Institutions" (John Harper Publishing, London)

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Free Webinar - 29 April 2013 -1-2pm

Please turn up your computer speakers or put on your headsetYou can ask questions in writing in the chat panel

EU Lobbying, Ethics and Transparency: "Do"-s and "Don't"-s

Free Webinar - 29 April 2013 -1-2pm

Please turn up your computer speakers or put on your headsetYou can ask questions in writing in the chat panel

WELCOME to the 1st FREE webinar

ABOUT THE WEBINAR SERIES

1

EU Lobbying, Ethics & Transparency: "Do"-s

and "Don't"-s

Risk Regulation in the EU: Sectors, Advocacy and the Precautionary

Principle

Regulatory Affairs Explained: What you

must know about implementing & delegated acts

How to Master EU Interest

Representation: The BM guide to EU lobbying best

practices

7 Tips for Effective EU Public Affairs:

Practical ideas to reach the highest

impact for your issue

Digital Communication in EU Affairs: How to master

Twitter, Linkedin & social media in public

affairs

EU Public Affairs Forecast until June

2014: What to expect until the end of Barroso II and

beyond?

GOOD TO KNOW

2

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Turn off your Outlook, Skype and other programs

Ask via chat in the bottom left chat box

Turn off your Outlook, Skype and other programs

Ask via chat in the bottom left chat box

Questions will be answered during & after the presentation

Turn off your Outlook, Skype and other programs

Ask via chat in the bottom left chat box

Questions will be answered during & after the presentation

Presentation will take approx. 40 mins, followed by Q&A

Turn off your Outlook, Skype and other programs

Ask via chat in the bottom left chat box

Questions will be answered during & after the presentation

Presentation will take approx. 40 mins, followed by Q&A

The webinar is being RECORDED

Turn off your Outlook, Skype and other programs

Ask via chat in the bottom left chat box

Questions will be answered during & after the presentation

Presentation will take approx. 40 mins, followed by Q&A

The webinar is being RECORDED

Recording & PPT will be made available within 3 days

Turn off your Outlook, Skype and other programs

Ask via chat in the bottom left chat box

Questions will be answered during & after the presentation

Presentation will take approx. 40 mins, followed by Q&A

The webinar is being RECORDED

Recording & PPT will be made available within 3 days

Transcript will be available within 1 week

Turn off your Outlook, Skype and other programs

Ask via chat in the bottom left chat box

Questions will be answered during & after the presentation

Presentation will take approx. 40 mins, followed by Q&A

The webinar is being RECORDED

Recording & PPT will be made available within 3 days

Transcript will be available within 1 week

Next event on 8 May Wednesday

SPEAKER & ORGANISER

3

SPEAKERRobert MACK

Chairman of Burson-Marsteller’sEMEA Public Affairs practice

EU Lobbying, Ethics and Transparency: "Do"-s and "Don't"-s

SPEAKER MODERATORRobert MACK András BANETH

Chairman of Burson-Marsteller’s DirectorEMEA Public Affairs practice European Training Academy

EU Lobbying, Ethics and Transparency: "Do"-s and "Don't"-s

THE PRESENTATION

4

EVIDENCE-BASED COMMUNICATIONS

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20

Today

The Brussels Transparency Story

Institutional Rules on Lobbying

Institutional Codes of Conduct

Access to Documents

Ten Key Conclusions for the Practitioner

EVIDENCE-BASED COMMUNICATIONS

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21

March 1999: Santer Commission resigns

EVIDENCE-BASED COMMUNICATIONS

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Since 1999: Increased focus on ethical issues

Access to documents

Databases on consultative bodies and Expert Groups

Improving stakeholder consultation and Impact Assessments

Codes related to behaviour of Commission staff

EVIDENCE-BASED COMMUNICATIONS

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23

Today

The Brussels Transparency Story

Institutional Rules on Lobbying

Institutional Codes of Conduct

Access to Documents

Ten Key Conclusions for the Practitioner

EVIDENCE-BASED COMMUNICATIONS

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24

9 November 2005: Commission launches European Transparency Initiative

EVIDENCE-BASED COMMUNICATIONS

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June 2008: Commission Register of Interest Representatives

Voluntary but encouragedWho is lobbying and the level of resource deployedWide definition of lobbyingAgree to a code of conductRules intentionally vague...

EVIDENCE-BASED COMMUNICATIONS

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1996: European Parliament rule 9

The EP has had a Code of Conduct and Register since 1996 Based on the code of the PA consultancies adopted in 1993

EVIDENCE-BASED COMMUNICATIONS

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June 2011: Establishment of a joint Transparency Register

Registration required for EP accessAddress problems from old register – improved definitions, double counting, narrow exclusionsKey point: ad hoc groups and coalitionsCommon Code of ConductEnforcement mechanism / Joint Register Secretariat

EVIDENCE-BASED COMMUNICATIONS

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28

New Code of Conduct

EVIDENCE-BASED COMMUNICATIONS

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29

Today

The Brussels Transparency Story

Institutional Rules on Lobbying

Institutional Codes of Conduct

Access to Documents

Ten Key Conclusions for the Practitioner

EVIDENCE-BASED COMMUNICATIONS

Click to edit Master title style

30

Code of Conduct for European Commissioners

Revised in 2011 and based on Article 245 TFEU

May not engage in other professional activity

May hold honorary posts and be politically active

Declaration of interests (last ten years), financial interests (including spouse)

Post mandate: 18 months rule + shall not lobby

Cannot accept gift if value >€150

Institutional Codes of Conduct

EVIDENCE-BASED COMMUNICATIONS

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Commission Guidelines on Gifts and Hospitality

General principle: gifts not allowed A gift is money, physical object, free

participation in events, Any other advantage (eg free travel) Hospitality (food, drink, entertainment) Automatically accepted if <€50 Approval required if >€50 but <€150 Appropriate hospitality is presumed to be

granted Stricter rules can be encountered Missions must be useful to discharge of

official duties Relevant to EP staff too

Institutional Codes of Conduct

EVIDENCE-BASED COMMUNICATIONS

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Code of Conduct for Members of the European Parliament

General principles of integrity... Declaration of financial interest Other remunerated activity declared if

>€5000 per year Cannot accept gift if value >€150,

including hospitality Put in place in 2012 Former MEPs who lobby give up benefits,

including access badge Implementing measures just adopted:

MEPs to declare all events they attend

Institutional Codes of Conduct

EVIDENCE-BASED COMMUNICATIONS

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33

Today

The Brussels Transparency Story

Institutional Rules on Lobbying

Institutional Codes of Conduct

Access to Documents

Ten Key Conclusions for the Practitioner

EVIDENCE-BASED COMMUNICATIONS

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34

Access to documents

Just about anyone can request information......On just about anything Includes any form of written communication received by an EU institution......i.e. the information you send when you lobby, including emails With some exceptions

EVIDENCE-BASED COMMUNICATIONS

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Today

The Brussels Transparency Story

Institutional Rules on Lobbying

Institutional Codes of Conduct

Access to Documents

Ten Key Conclusions for the Practitioner

EVIDENCE-BASED COMMUNICATIONS

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36

Ten key conclusions for the practitioner

Transparent behaviour is non-negotiable

Registration, while voluntary, is expected

Single issue coalitions must register and be transparent

Increasingly, officials or MEPs will ask if you are registered before granting meetings

Greater focus now on institutional behaviour through codes of conduct and training

Standards of behaviour vary greatly within the institutions

EVIDENCE-BASED COMMUNICATIONS

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Ten key conclusions for the practitioner

Invitations to conferences, site visits, etc can be accepted depending on context

Don’t forget:

response to public consultations are published just about anyone can request access to your correspondence with the institutions confidentiality is a condition that must be asserted in advance (commercially

sensitive information)

Never assume privacy: MEPs and some officials may publish names of people they meet – or the materials they receive

Rules & expectations are changing

EVIDENCE-BASED COMMUNICATIONS

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Thank You!If you have further questions, you can contact Robert Mack: Robert.Mack@bm.com

Questions…?

Type in the chat box

Thank you for your attention

…and see you on 8 May!

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