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http://www.eu-academy.eu/freeresources/eu-lobbying-ethics-and-transparency-do-s-and-dont-s/ The European Transparency Register and EU lobby rules Spending, representation and advocacy: what you can and cannot do Case study of an effective and ethical interest representation With Robert Mack: he became Chairman of Burson-Marsteller’s EMEA Public Affairs Practice in January, 2011. He was CEO of Burson-Marsteller Brussels from July 2007 to December, 2010. Author of the chapter on "EU Transparency and Ethics" in the book "How EU Institutions Work & How to Work with EU Institutions" (John Harper Publishing, London)
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Free Webinar - 29 April 2013 -1-2pm
Please turn up your computer speakers or put on your headsetYou can ask questions in writing in the chat panel
EU Lobbying, Ethics and Transparency: "Do"-s and "Don't"-s
Free Webinar - 29 April 2013 -1-2pm
Please turn up your computer speakers or put on your headsetYou can ask questions in writing in the chat panel
WELCOME to the 1st FREE webinar
ABOUT THE WEBINAR SERIES
1
EU Lobbying, Ethics & Transparency: "Do"-s
and "Don't"-s
Risk Regulation in the EU: Sectors, Advocacy and the Precautionary
Principle
Regulatory Affairs Explained: What you
must know about implementing & delegated acts
How to Master EU Interest
Representation: The BM guide to EU lobbying best
practices
7 Tips for Effective EU Public Affairs:
Practical ideas to reach the highest
impact for your issue
Digital Communication in EU Affairs: How to master
Twitter, Linkedin & social media in public
affairs
EU Public Affairs Forecast until June
2014: What to expect until the end of Barroso II and
beyond?
GOOD TO KNOW
2
Turn off your Outlook, Skype and other programs
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the presentation
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the presentation
Presentation will take approx. 40 mins, followed by Q&A
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the presentation
Presentation will take approx. 40 mins, followed by Q&A
The webinar is being RECORDED
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the presentation
Presentation will take approx. 40 mins, followed by Q&A
The webinar is being RECORDED
Recording & PPT will be made available within 3 days
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the presentation
Presentation will take approx. 40 mins, followed by Q&A
The webinar is being RECORDED
Recording & PPT will be made available within 3 days
Transcript will be available within 1 week
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the presentation
Presentation will take approx. 40 mins, followed by Q&A
The webinar is being RECORDED
Recording & PPT will be made available within 3 days
Transcript will be available within 1 week
Next event on 8 May Wednesday
SPEAKER & ORGANISER
3
SPEAKERRobert MACK
Chairman of Burson-Marsteller’sEMEA Public Affairs practice
EU Lobbying, Ethics and Transparency: "Do"-s and "Don't"-s
SPEAKER MODERATORRobert MACK András BANETH
Chairman of Burson-Marsteller’s DirectorEMEA Public Affairs practice European Training Academy
EU Lobbying, Ethics and Transparency: "Do"-s and "Don't"-s
THE PRESENTATION
4
EVIDENCE-BASED COMMUNICATIONS
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20
Today
The Brussels Transparency Story
Institutional Rules on Lobbying
Institutional Codes of Conduct
Access to Documents
Ten Key Conclusions for the Practitioner
EVIDENCE-BASED COMMUNICATIONS
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21
March 1999: Santer Commission resigns
EVIDENCE-BASED COMMUNICATIONS
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22
Since 1999: Increased focus on ethical issues
Access to documents
Databases on consultative bodies and Expert Groups
Improving stakeholder consultation and Impact Assessments
Codes related to behaviour of Commission staff
EVIDENCE-BASED COMMUNICATIONS
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23
Today
The Brussels Transparency Story
Institutional Rules on Lobbying
Institutional Codes of Conduct
Access to Documents
Ten Key Conclusions for the Practitioner
EVIDENCE-BASED COMMUNICATIONS
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24
9 November 2005: Commission launches European Transparency Initiative
EVIDENCE-BASED COMMUNICATIONS
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25
June 2008: Commission Register of Interest Representatives
Voluntary but encouragedWho is lobbying and the level of resource deployedWide definition of lobbyingAgree to a code of conductRules intentionally vague...
EVIDENCE-BASED COMMUNICATIONS
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26
1996: European Parliament rule 9
The EP has had a Code of Conduct and Register since 1996 Based on the code of the PA consultancies adopted in 1993
EVIDENCE-BASED COMMUNICATIONS
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27
June 2011: Establishment of a joint Transparency Register
Registration required for EP accessAddress problems from old register – improved definitions, double counting, narrow exclusionsKey point: ad hoc groups and coalitionsCommon Code of ConductEnforcement mechanism / Joint Register Secretariat
EVIDENCE-BASED COMMUNICATIONS
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28
New Code of Conduct
EVIDENCE-BASED COMMUNICATIONS
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29
Today
The Brussels Transparency Story
Institutional Rules on Lobbying
Institutional Codes of Conduct
Access to Documents
Ten Key Conclusions for the Practitioner
EVIDENCE-BASED COMMUNICATIONS
Click to edit Master title style
30
Code of Conduct for European Commissioners
Revised in 2011 and based on Article 245 TFEU
May not engage in other professional activity
May hold honorary posts and be politically active
Declaration of interests (last ten years), financial interests (including spouse)
Post mandate: 18 months rule + shall not lobby
Cannot accept gift if value >€150
Institutional Codes of Conduct
EVIDENCE-BASED COMMUNICATIONS
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31
Commission Guidelines on Gifts and Hospitality
General principle: gifts not allowed A gift is money, physical object, free
participation in events, Any other advantage (eg free travel) Hospitality (food, drink, entertainment) Automatically accepted if <€50 Approval required if >€50 but <€150 Appropriate hospitality is presumed to be
granted Stricter rules can be encountered Missions must be useful to discharge of
official duties Relevant to EP staff too
Institutional Codes of Conduct
EVIDENCE-BASED COMMUNICATIONS
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32
Code of Conduct for Members of the European Parliament
General principles of integrity... Declaration of financial interest Other remunerated activity declared if
>€5000 per year Cannot accept gift if value >€150,
including hospitality Put in place in 2012 Former MEPs who lobby give up benefits,
including access badge Implementing measures just adopted:
MEPs to declare all events they attend
Institutional Codes of Conduct
EVIDENCE-BASED COMMUNICATIONS
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33
Today
The Brussels Transparency Story
Institutional Rules on Lobbying
Institutional Codes of Conduct
Access to Documents
Ten Key Conclusions for the Practitioner
EVIDENCE-BASED COMMUNICATIONS
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34
Access to documents
Just about anyone can request information......On just about anything Includes any form of written communication received by an EU institution......i.e. the information you send when you lobby, including emails With some exceptions
EVIDENCE-BASED COMMUNICATIONS
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35
Today
The Brussels Transparency Story
Institutional Rules on Lobbying
Institutional Codes of Conduct
Access to Documents
Ten Key Conclusions for the Practitioner
EVIDENCE-BASED COMMUNICATIONS
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36
Ten key conclusions for the practitioner
Transparent behaviour is non-negotiable
Registration, while voluntary, is expected
Single issue coalitions must register and be transparent
Increasingly, officials or MEPs will ask if you are registered before granting meetings
Greater focus now on institutional behaviour through codes of conduct and training
Standards of behaviour vary greatly within the institutions
EVIDENCE-BASED COMMUNICATIONS
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37
Ten key conclusions for the practitioner
Invitations to conferences, site visits, etc can be accepted depending on context
Don’t forget:
response to public consultations are published just about anyone can request access to your correspondence with the institutions confidentiality is a condition that must be asserted in advance (commercially
sensitive information)
Never assume privacy: MEPs and some officials may publish names of people they meet – or the materials they receive
Rules & expectations are changing
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Thank You!If you have further questions, you can contact Robert Mack: [email protected]
Questions…?
Type in the chat box
Thank you for your attention
…and see you on 8 May!
