Does Anyone Need It? #newsrev keynote by Michael Maness, Knight Foundation

JOURNALISM AND MEDIA INNOVATION !

KNIGHT FOUNDATION !

@MICHAELMANESS 1

WE ARE TRYING TO ADVANCE THE HISTORICAL IMPACT OF JOURNALISM IN A DEMOCRACY

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DOES ANYONE NEED IT?

@michaelmaness

Source: Silicon Alley Insider

Monday, June 3, 13

MOVING INTO AN ERA OF CONTINUOUS DISRUPTION

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THE BIGGEST PROBLEM IN THE FIELD: A LACK OF TRANSFORMATIONAL LEADERSHIP

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UNDERSTAND NEED UNCOVER SOLUTIONS TAKE RISKS ITERATE QUICKLY RATIONAL ECONOMIC ACTORS EMBRACE DISRUPTIVE TECHNOLOGY

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PEOPLE HIRE BRANDS TO DO JOBS

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TO SURVIVE BRANDS MUST AT THE VERY LEAST PROVIDE ONE OF TWO THINGS

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DELIGHT / UTILITY

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THE RISE OF DESIGN AND DESIGN THINKING

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A STRIKING SHIFT FROM TECHNOLOGY TO UNDERSTANDING THE CONSUMER NEED

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DESIGN THINKING: ANTHROPOLOGY + EMPATHY+ INSIGHTS+ ITERATIVE+ AGILITY+ USER EXPERIENCE !

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$22.00

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$249.00

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$6.98

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$129.00

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EQUITY: …..

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FOUNDED : 1885 EMPLOYEES: 130,000 EQUITY: 12.9 B EQUITY: …..

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FOUNDED : 1885 EMPLOYEES: 130,000 EQUITY: 12.9 B

FOUNDED : 2012 EMPLOYEES: 137 EQUITY: …..

DESIGN IMPORTANCE !

IBM HIRING 150-200 DESIGNERS PER YEAR !

GOOGLE VENTURES ADDED DESIGN ADVISORY BOARD !

MAEDA LEAVES R.I.S.D FOR VC !

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HOW MIGHT WE UNDERSTAND AND IMPROVE THE IMPACT OF LOCAL NEWS COVERAGE?

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3 YEARS OF RESEARCH 14 CITIES

445 OBSERVATIONS !

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BIG MEDIA FAVORS HIGH IMPACT, LOW PROBABILITY

EVENTS

Gannett Design and Innovation

High Focus

Short Window Long Window

Low Focus

Status Check

Topic Love

Refuge

Story Chase

Time Filler

Problem Solve

CONSUMER MEDIA MODES

Gannett Design and Innovation

High Focus

Short Window Long Window

Low Focus

Status Check

Topic Love

Refuge

Story Chase

Time Filler

Problem Solve

Source Agnostic (Brand is irrelevant)

Source Matters (Brand inspires loyalty)

CONSUMER MEDIA MODES

CHANGING MY COMMUNITY PERCEPTION

CHANGING MY COMMUNITY PERCEPTION

ACT OF GOD

CHANGING MY COMMUNITY PERCEPTION

ACT OF GOD UNEXPECTED EVENT TO STRONG TIES

CHANGING MY COMMUNITY PERCEPTION

ACT OF GOD UNEXPECTED EVENT TO STRONG TIES

PERSONAL DISRUPTION

CHANGING MY COMMUNITY PERCEPTION

ACT OF GOD UNEXPECTED EVENT TO STRONG TIES

PERSONAL DISRUPTION

CHANGING MY COMMUNITY PERCEPTION

ACT OF GOD UNEXPECTED EVENT TO STRONG TIES

PERSONAL DISRUPTION

LOCAL MEDIA OFTEN CREATES COGNITIVE DISSONANCE WITH

LOCAL MEDIA OFTEN CREATES COGNITIVE DISSONANCE WITH MY PERCEIVED COMMUNITY

CITIZENS HAVE TWO CHOICES !

1. RECONCILIATION : THIS IS JUST THE WAY IT IS 2. RESOLUTION: THERE ARE THINGS WE CAN DO

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MEDIA RARELY SUPPORTS RESOLUTION

CITIZEN QUOTE: “I’m tired of turning on my TV to find out about

murders in places I couldn’t find on a map.”

CITIZEN QUOTE: “You sit outside of our community and tell us the

worst things about ourselves.”

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“CREDIBLE” MEDIA NOW HAS THESE TRAITS: AUTHENTIC SUBJECTIVE

TRANSPARENT SELF-AWARE

SINGLE SUBJECT EXPERTISE !

"Michigan held off Iowa for a 7-5 win on Saturday. The Hawkeyes (16-21) were unable to overcome a four-run sixth inning deficit. The Hawkeyes clawed back in the eighth inning, putting up one run."

"The University of Michigan baseball team used a four-run fifth inning to salvage the final game in its three-game weekend series with Iowa, winning 7-5 on Saturday afternoon (April 24) at the Wilpon Baseball Complex, home of historic Ray Fisher Stadium."

"The Iowa baseball team dropped the finale of a three-game series, 7-5, to Michigan Saturday afternoon. Despite the loss, Iowa won the series having picked up two wins in the twinbill at Ray Fisher Stadium Friday."

THE NEW NEWS ECOSYSTEM:

THE NEW NEWS ECOSYSTEM:

SOCIAL MEDIA ALLOWS PEOPLE TO TELL THEIR OWN STORIES

THE NEW NEWS ECOSYSTEM:

SOCIAL MEDIA ALLOWS PEOPLE TO TELL THEIR OWN STORIESTHE PLATFORM ENABLES DISTRIBUTION OR “UNCOVERING”

THE NEW NEWS ECOSYSTEM:

SOCIAL MEDIA ALLOWS PEOPLE TO TELL THEIR OWN STORIESTHE PLATFORM ENABLES DISTRIBUTION OR “UNCOVERING”

BIG LEGACY MEDIA FINDS IT OR GETS PUSHED

THE NEW NEWS ECOSYSTEM:

SOCIAL MEDIA ALLOWS PEOPLE TO TELL THEIR OWN STORIESTHE PLATFORM ENABLES DISTRIBUTION OR “UNCOVERING”

BIG LEGACY MEDIA FINDS IT OR GETS PUSHED

IN AN ERA OF CONTINUOUS DISRUPTION, YOU WILL HAVE TO STOP DOING SOME THINGS TO CREATE TIME AND SPACE FOR EXPERIMENTATION.