Diversity and choice in wine - an example

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Yalumba is a family owned wine company. It produces a spectacular array of Australian wines for all pockets and all occasions.

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The paradox of choice

What if you had a bit more information to help your decision?

The world of wine

YALUMBA & friends

My day at the shops

• 55 varieties of biscuits• 26 types of yoghurt• 18 choices of toothpaste• 41 different breads• 25 juices …………..

…… who will help me when it comes to 100’s or thousands of wine labels?

A conversation with Australian wine

A conversation with Yalumba wine – stretch yourself

A conversation with Yalumba wine - adventure

The world of wine

YALUMBA & friends

The world of wine

YALUMBA & friends

www.yalumba.com.au see also “Friends of Yalumba” at bottom of home page

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