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The paradox of choice

Diversity and choice in wine - an example

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Yalumba is a family owned wine company. It produces a spectacular array of Australian wines for all pockets and all occasions.

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Page 1: Diversity and choice in wine - an example

The paradox of choice

Page 2: Diversity and choice in wine - an example

What if you had a bit more information to help your decision?

Page 3: Diversity and choice in wine - an example

The world of wine

YALUMBA & friends

Page 4: Diversity and choice in wine - an example

My day at the shops

• 55 varieties of biscuits• 26 types of yoghurt• 18 choices of toothpaste• 41 different breads• 25 juices …………..

…… who will help me when it comes to 100’s or thousands of wine labels?

Page 5: Diversity and choice in wine - an example

A conversation with Australian wine

Page 6: Diversity and choice in wine - an example

A conversation with Yalumba wine – stretch yourself

Page 7: Diversity and choice in wine - an example

A conversation with Yalumba wine - adventure

Page 8: Diversity and choice in wine - an example

The world of wine

YALUMBA & friends

Page 9: Diversity and choice in wine - an example

The world of wine

YALUMBA & friends

www.yalumba.com.au see also “Friends of Yalumba” at bottom of home page