WWD Digital Forum LA

Gimbal, Inc. 1Gimbal, Inc.

WWD Digital Forum LA

Sam WeberCRO, Gimbal Inc.

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DIGITAL INSIGHTS.PHYSICAL LOCATIONS.

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BEST BEACONS.BEST RESULTS.

Gimbal, Inc. 4Gimbal, Inc.

SECURE TRANSMISSIONS.CONSUMER PRIVACY.

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BROADEST BEACON REACH. LARGEST AUDIENCE.

6Gimbal, Inc.

Building Value Across the Ecosystem

SPORTS &ENTERTAINMENT

RETAILERS AGENCIES/ADVERTISERS

MOBILE APPPUBLISHERS

OUT-OF-HOMENETWORKS

• Make smart devices part of the experience instead of a distraction

• Engage shoppers• Advance omni-channel

strategy

• Improve digital ad relevance and CPM value with location and proximity

• Serve personalized advertisements based on location and proximity

• Bridge physical assets with digital engagements

Gimbal, Inc. 7Gimbal, Inc.

Source: Business Insider Intelligence. September 2015

The World is increasingly Digital.

Digital is increasingly Mobile.

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use mobilewhile shopping

84%

Source: Google

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Prepare for the Omni-Channel Customer

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Maximize the Most Valuable Customers

Omni-Channel Customer

Single-ChannelCustomer

$$

$ $$

$Va

lue

30%Higher

Lifetime Value

Source: IDC

Gimbal, Inc. 11Gimbal, Inc.

Source: Business Insider Intelligence. September 2015

2 3out of

minutes

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FILTERSOut the Irrelevant

DISCOVERSThings Relevant to You

KNOWSYou and What’s Around You

INTERACTSWith Your Surroundings

SENSESLocal Content and Services

LEARNSWhat You Like

Most Transformative Platform for Marketers Yet

Source: Venture Beat, Geolocation and Marketing

45%

campaignperformance

UP

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Understand & Engage Customers

Offline

Path-to-purchase

Real-worldtouch points

Interactions withyour brand

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Top 100 Retailers Utilizing Beacons

Source: Business Insider2014 2016

85%

8%

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Proximity-Triggered Messages Influence Sales

Top 100 US retail locations only

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SUPERCHARGE YOURMOBILE ENGAGEMENT

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Mobile App Usage is Growing Fast

409,847

778,954

minutes onmobile apps

June 2013 June 2015

minutes onmobile apps

UP

90%

Source: comScore, the2015MobileAppReport

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57%engage with

location-based ads

Source: FORBES

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Willing to Share Location Information

Source: Media Post

77%

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Drive App Usage With In-Store Offers

June 2014 June 2015

Source: comScore, the2015MobileAppReport

UP

85%

UP

259%

UP

402%

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KEY PROXIMITY ENGAGEMENT STRATEGIES

Brand & Retail

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Analyze: Understand Traffic Flows & Behaviors

Strategically place

merchandise

Better utilize high volume

areas

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Engage: Drive Store Traffic & Personal Greetings

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Engage: Surprise & Delight / In-store Offers

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Engage: Customer Service & Frequency / Loyalty

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Advertise: Lease Access to Partner Brands

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Stay Front & Center in the Mobile Transformation

- Improve your Omni-Channel Strategies

- Expand your mobile reach

- Drive Conversions and Revenue

- Engage and Delight Customers

Gimbal, Inc. 28Gimbal, Inc.

Let’s Keep the Conversation Going…

Sam Weber

sam@gimbal.com@GimbalFacebook.com/GimbalincLinkedin.com/company/gimbal-inc

Gimbal, Inc. 29Gimbal, Inc.

Bridging the Digital and Physical World