Wild West of Mobile Video

THE WILD WESTOF MOBILE VIDEOPRESENTED BY

Originally coined in the 1800sto encourage westward expansion in the U.S.,it has become synonymous withuncharted territory and opportunity.

‘‘Go West, young man.’’

NEARLY 87 MILLIONSMARTPHONE VIEWERS IN 2014

6.1 BILLIONWORLDWIDE SMARTPHONESUBSCRIPTIONS BY 2020

Just as westward expansion had wild unknowns,so does the future of TVas millions of viewersmigrate from the living room to mobile devices.

MOBILE VIDEO TRAFFIC WILL INCREASE

TENFOLD AND CONSTITUTE 55% OF

MOBILE DATA TRAFFIC BY 2020MOBILE VIEWING HAS EXCEEDED

400% GROWTHIN TWO YEARS

Broadcasters and publishers will have unmatched opportunities and viewers can tap into all new experiencesas we see continued growth in the new frontier:the Wild West of Mobile Video.

This trend will increase asviewers’ behaviors and advertiserscontinue to shift to the mobile frontier.

IN Q3 2014, VIDEO AD VIEWS ON SMARTPHONES

AND OTT DEVICES SKYROCKETED BY 77%AND 208% YEAR-OVER-YEAR

CBS, HBO, Dish and others have gone all-inwith mobile streaming offerings.

Expect more premium content providersto enter the space—

All vying for the multi-billion dollar gold rush.

$32.6BMOBILE AD REVENUE IN 2018

From social media and news apps tostreaming video on-demand offerings,

viewers’ options are endless.

OVER 1 BILLION TV APP USERS

ON SMARTPHONES IN 2017

YOUTUBE CEO SUSAN WOJCICKI CONFIRMED

50% OF YOUTUBE TRAFFIC COMES FROM MOBILE

IT WOULD TAKE 5 MILLION YEARSTO WATCH THE AMOUNT OF VIDEO THATWILL CROSS GLOBAL-IP NETWORKS IN 2018

And endless options means abundant content.Content providers need to personalize every experience,pushing content to the viewer to rise above the noise.

Not having content recommendation supportwill be like bringing a knife to a gunfight.

TV behaviors have changed.

Viewers are turning to the right screen forthe right content at the right time of day—and staying there longer than ever.

48% OF TIME SPENT ON MOBILEIS WITH LONG FORM CONTENT

Even in uncharted territory, one thing is certain:The “Wild West” of mobile will become tamed,industrialized, and a land of opportunity for TV.

If there’s one piece of advice forbroadcasters and publishers, it’s:

‘‘Go mobile, young man... Go mobile.’’

Sourceshttp://www.emarketer.com/Article/Mobile-Videos-Growing-Audience-Lures-Advertiser-Investment/1009881

http://www.ericsson.com/res/docs/2014/ericsson-mobility-report-november-2014.pdf

http://go.ooyala.com/wf-video-index-q3-2014

http://www.thestreet.com/story/12955225/1/

tv-trends-video-ad-views-on-smartphones-and-ott-devices-skyrocketed-in-past-year.html

http://www.businessinsider.com/mobile-social-drive-us-advertising-2014-9

http://blogs.indiewire.com/shadowandact/

showtime-stand-alone-offering-will-fairly-definitively-be-seen-in-2015-says-ceo-20141105

http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/

white_paper_c11-520862.html

http://www.ecommercetimes.com/story/79701.html

http://www.reelseo.com/youtube-mobile-traffic-50-per-cent/

http://graphics8.nytimes.com/packages/pdf/technology/cisco-mobile-forecast.pdf