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THE WILD WESTOF MOBILE VIDEOPRESENTED BY
Originally coined in the 1800sto encourage westward expansion in the U.S.,it has become synonymous withuncharted territory and opportunity.
‘‘Go West, young man.’’
NEARLY 87 MILLIONSMARTPHONE VIEWERS IN 2014
6.1 BILLIONWORLDWIDE SMARTPHONESUBSCRIPTIONS BY 2020
Just as westward expansion had wild unknowns,so does the future of TVas millions of viewersmigrate from the living room to mobile devices.
MOBILE VIDEO TRAFFIC WILL INCREASE
TENFOLD AND CONSTITUTE 55% OF
MOBILE DATA TRAFFIC BY 2020MOBILE VIEWING HAS EXCEEDED
400% GROWTHIN TWO YEARS
Broadcasters and publishers will have unmatched opportunities and viewers can tap into all new experiencesas we see continued growth in the new frontier:the Wild West of Mobile Video.
This trend will increase asviewers’ behaviors and advertiserscontinue to shift to the mobile frontier.
IN Q3 2014, VIDEO AD VIEWS ON SMARTPHONES
AND OTT DEVICES SKYROCKETED BY 77%AND 208% YEAR-OVER-YEAR
CBS, HBO, Dish and others have gone all-inwith mobile streaming offerings.
Expect more premium content providersto enter the space—
All vying for the multi-billion dollar gold rush.
$32.6BMOBILE AD REVENUE IN 2018
From social media and news apps tostreaming video on-demand offerings,
viewers’ options are endless.
OVER 1 BILLION TV APP USERS
ON SMARTPHONES IN 2017
YOUTUBE CEO SUSAN WOJCICKI CONFIRMED
50% OF YOUTUBE TRAFFIC COMES FROM MOBILE
IT WOULD TAKE 5 MILLION YEARSTO WATCH THE AMOUNT OF VIDEO THATWILL CROSS GLOBAL-IP NETWORKS IN 2018
And endless options means abundant content.Content providers need to personalize every experience,pushing content to the viewer to rise above the noise.
Not having content recommendation supportwill be like bringing a knife to a gunfight.
TV behaviors have changed.
Viewers are turning to the right screen forthe right content at the right time of day—and staying there longer than ever.
48% OF TIME SPENT ON MOBILEIS WITH LONG FORM CONTENT
Even in uncharted territory, one thing is certain:The “Wild West” of mobile will become tamed,industrialized, and a land of opportunity for TV.
If there’s one piece of advice forbroadcasters and publishers, it’s:
‘‘Go mobile, young man... Go mobile.’’
Sourceshttp://www.emarketer.com/Article/Mobile-Videos-Growing-Audience-Lures-Advertiser-Investment/1009881
http://www.ericsson.com/res/docs/2014/ericsson-mobility-report-november-2014.pdf
http://go.ooyala.com/wf-video-index-q3-2014
http://www.thestreet.com/story/12955225/1/
tv-trends-video-ad-views-on-smartphones-and-ott-devices-skyrocketed-in-past-year.html
http://www.businessinsider.com/mobile-social-drive-us-advertising-2014-9
http://blogs.indiewire.com/shadowandact/
showtime-stand-alone-offering-will-fairly-definitively-be-seen-in-2015-says-ceo-20141105
http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/
white_paper_c11-520862.html
http://www.ecommercetimes.com/story/79701.html
http://www.reelseo.com/youtube-mobile-traffic-50-per-cent/
http://graphics8.nytimes.com/packages/pdf/technology/cisco-mobile-forecast.pdf