Reaching Altitude with Mobile First

Reaching VelocityDavid Low

Developer Advocate

Introduction

Skyscanner and Mobile First

The shifting market

77% growthIn mobile users

Korea: 74% mobileInternet usage

The shifting market

The shifting market

India: mobile only – more revenue

The shifting market

2G connections drive ‘lite’ products

What is Mobile?

Mobile phone?Laptop with poor connection?Newspaper guy?

What’s in a phone?

Context

The Mobile Mind Shift

Marc Smith / Flickr

Mobile Moments

Degrade to Desktop

Lean on the platform

Platforms and OSsProvides guidelines and expectations

Standard ComponentsAlready provide useful, tested ways to do

things and ongoing support

Your specific use casesBuild only the minimum pieces you need to hit that platform in the most useful way

Wider InternetStandards, communities, open source

Think small

Architecture

The four-tier engagement platform

With thanks to Forrester Research

Application deliveryOptimisation, caching, personalisation

Data sourcesMany and varied, internal, external,

social, real-time

Data transformationAggregation and translation of many data sources

ClientsMany of them – mobile, IoT, desktopRendered to suit

Work back to go forwards

A world of possibilities

Reaching velocity

EdinburghQuartermile One15 Lauriston PlaceEdinburgh EH3 9EN

Glasgow5th floor, 151-155 St Vincent St, Glasgow   G2 5NW

SingaporeNo. 08-01&04 & 09-048th floor, Robinson Point, 39 Robinson Rd, Singapore

BeijingLevel 19, Tower E2, Oriental Plaza, No. 1 East Chang  An Avenue, Dong Cheng District, Beijing 100738

Miami1395 Brickell Ave, Suite 900, Miami, Florida 33131

BarcelonaTorre NN, Calle Tarragona, 157, 4a Planta, Barcelona, 08014

Thank youbusiness.skyscanner.net @skyscannertools