#Mobile #Journalism #MLearning Columbia Teachers College April 2, 2015

Mobile Journalism

Mo Krochmal

Editor: Social Media News NY

April 2, 2015

Print v.Digital

Revenue Trend

Revenue Trend

News Sources

Mobile Growth

Go Ahead, Phone it in!

Mobile Penetration 6.587B subscriptions globally (SIM cards,

multiple devices), 345M U.S. 1.87B subscriptions 3G/4G (26.6 percent,

2014)

Audience 91 percent of U.S. population has mobile

subscription, 287M 3G/4GSource: Mobiforge

How Mobile

People are using mobile devices for:

1) Self-expression – doing hobbies and interests (1%)

2) Discovery – seeking news and information (4%)

3) Preparation – preparing for activities, travel (7%)

4) Accomplishing – managing health, finances (11%)

5) Shopping – seeking products, services (12%)

6) Socializing – interacting with others (19%)

7) Me-time – relaxation or entertainment (46%)

Source: HBR Jan. 2013

Time on Mobile Wheel

“Me time”

Dominates

Mobile

Use

Devices

Ownership trends

Source:Pew Internet

Mobile News (2012)

Devices

As of January 2014:

90% of American adults have a cell phone

58% of American adults have a smartphone

32% of American adults own an e-reader

42% of American adults own a tablet computer

Time With

Apps by time spent

Forrester via MarketingLand

Journalism and Mobile

First there was web-first, then digital-first, now mobile-first.

Cultural transformation in response to changes in readership and changes in economics of the industry (newspapers, then radio and television)

Connecting with Mobile

Mobile first? Think mobile before doing reporting Content focused for mobile Short alone is not the final answer Interactive Entire organization thinks mobile Social is mobile

Mobile Audience

Mobile web

Drive-by, drop-in audience. Home page is not as critical as people go to stories. What is the small unit to create a story – a picture, a video, a graphic, a tweet, a status?

Mobile apps

Loyalty. Apps require a certain commitment, overcoming hurdles to download.

While they are there, give them something else, such as personalization, alerts.

Apps vs Mdot

Via FlurryAnalytics

Mobile Activity

Apps by time spent

Forrester via MarketingLand

Video by time spent

E-Marketer

Go Pro

Reporters

Don't be this guy!

Mobile

Charger/Battery -- Mophie ($99) Tripod/Holder -- $35 (B and H) Iphone 5 -- 16G storage 180 apps -- Mostly Free

Go Ahead, Phone it in!

Go Kit

Live Streaming

Bambuser – Best from a phone Livestream/Ustream/YouTube Connect

Go live from your phone to a website, can be embedded and shared, viewed on mobile

YouTube, Google Hangouts

Mobile, Archival and some control

Why Video ?

People are starting to watch more on devices Expensive to produce at the high end Higher advertising revenues available Storytelling is just beginning Tools are becoming widely available

Content Management

Tumblr

Connected to Twitter, Facebook

Allows HTML embeddingMultiple photographs

Easy to manage from mobile

Social aspect (dashboard)

Mobile Production

Live stream with laptop, webcam, mic Live stream from phone Instagram, Vine YouTube, Facebook, Twitter, LinkedIn

Examples

Mo Krochmal on Vine http://vinebox.co/u/wt7MNosWwqA

Mo Krochmal on Instagram

http://instagram.com/mkrochmal Mo Krochmal on GifBoom

http://gifboom.com/x/59f9a235

For Fun

IFTTT (recipes) Photography – ProHDR, VSCOcam,

ToonCamera, PS Express, Facetune Gifography – Cinemagram, Echogram

Mobile Stories

From the phone

http://bickersonstravel.tumblr.com/post/80780505593/spring-semi-pro-football-in-eastern-north-carolina

http://bickersonstravel.tumblr.com/post/71805718761/animated-gif-of-photos-taken-while-flying-over-new

http://bickersonstravel.tumblr.com/post/73032187651/nacatamales-a-la-perfecto-by-mo-krochmal-and

https://socialcam.com/u/iVMbJ4VY

http://bickersonstravel.tumblr.com/post/78566901240/travel-editors-share-their-favorite-travel

Not So Dumb Phones

Twitter Country Codes (tweet by text)

https://support.twitter.com/articles/20170024-twitter-s-supported-mobile-carriers

https://support.twitter.com/articles/14226-finding-your-twitter-short-or-long-code

Mobile Workflow

Use built-in Phone App Edit with Splice, Export to Camera Roll Import to SocialCam Distribute to Twitter, Facebook, YouTube

The Camera You Have

Best Mobile Photos, 2015

Mobile Photography Awards

Go Ahead, Phone it in!

Know how your phone works

Go Ahead, Phone it in!

Primary Apps

Go Ahead, Phone it in!

Sound, Storytelling

Go Ahead, Phone it in!

Photos, video editing tools

Go Ahead, Phone it in!

Live Streaming Mobile Video

Go Ahead, Phone it in!

Fresh Out of the App Store

At the Speed of Mobile

Facebook

To Test

Stre.am app

Go Ahead, Phone it in!

Mo Krochmal Principal and founder of Social Media News NY, a new media

communications consultancy focusing on social media, mobile, livestreaming and content. (SocialMediaNewsNY.com)

Education: He holds one of the first master’s degrees with a new-media concentration granted by the Graduate School of Journalism at Columbia University, and was a founding producer at NYTimes.com.

He was Hofstra University’s first digital journalism professor and served on the adjunct faculty at Columbia Journalism School.

He has consulted with clientele including The Economist Group, CBS, CNBC, C-SPAN, Ogilvy, DuPont Journalism Awards, New York Press Club, MIT Enterprise Forum NYC and many others.