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Mobile Journalism
Mo Krochmal
Editor: Social Media News NY
April 2, 2015
Print v.Digital
Revenue Trend
Revenue Trend
News Sources
Mobile Growth
Go Ahead, Phone it in!
Mobile Penetration 6.587B subscriptions globally (SIM cards,
multiple devices), 345M U.S. 1.87B subscriptions 3G/4G (26.6 percent,
2014)
Audience 91 percent of U.S. population has mobile
subscription, 287M 3G/4GSource: Mobiforge
How Mobile
People are using mobile devices for:
1) Self-expression – doing hobbies and interests (1%)
2) Discovery – seeking news and information (4%)
3) Preparation – preparing for activities, travel (7%)
4) Accomplishing – managing health, finances (11%)
5) Shopping – seeking products, services (12%)
6) Socializing – interacting with others (19%)
7) Me-time – relaxation or entertainment (46%)
Source: HBR Jan. 2013
Time on Mobile Wheel
“Me time”
Dominates
Mobile
Use
Devices
Ownership trends
Source:Pew Internet
Mobile News (2012)
Devices
As of January 2014:
90% of American adults have a cell phone
58% of American adults have a smartphone
32% of American adults own an e-reader
42% of American adults own a tablet computer
Time With
Apps by time spent
Forrester via MarketingLand
Journalism and Mobile
First there was web-first, then digital-first, now mobile-first.
Cultural transformation in response to changes in readership and changes in economics of the industry (newspapers, then radio and television)
Connecting with Mobile
Mobile first? Think mobile before doing reporting Content focused for mobile Short alone is not the final answer Interactive Entire organization thinks mobile Social is mobile
Mobile Audience
Mobile web
Drive-by, drop-in audience. Home page is not as critical as people go to stories. What is the small unit to create a story – a picture, a video, a graphic, a tweet, a status?
Mobile apps
Loyalty. Apps require a certain commitment, overcoming hurdles to download.
While they are there, give them something else, such as personalization, alerts.
Apps vs Mdot
Via FlurryAnalytics
Mobile Activity
Apps by time spent
Forrester via MarketingLand
Video by time spent
E-Marketer
Go Pro
Reporters
Don't be this guy!
Mobile
Charger/Battery -- Mophie ($99) Tripod/Holder -- $35 (B and H) Iphone 5 -- 16G storage 180 apps -- Mostly Free
Go Ahead, Phone it in!
Go Kit
Live Streaming
Bambuser – Best from a phone Livestream/Ustream/YouTube Connect
Go live from your phone to a website, can be embedded and shared, viewed on mobile
YouTube, Google Hangouts
Mobile, Archival and some control
Why Video ?
People are starting to watch more on devices Expensive to produce at the high end Higher advertising revenues available Storytelling is just beginning Tools are becoming widely available
Content Management
Tumblr
Connected to Twitter, Facebook
Allows HTML embeddingMultiple photographs
Easy to manage from mobile
Social aspect (dashboard)
Mobile Production
Live stream with laptop, webcam, mic Live stream from phone Instagram, Vine YouTube, Facebook, Twitter, LinkedIn
Examples
Mo Krochmal on Vine http://vinebox.co/u/wt7MNosWwqA
Mo Krochmal on Instagram
http://instagram.com/mkrochmal Mo Krochmal on GifBoom
http://gifboom.com/x/59f9a235
For Fun
IFTTT (recipes) Photography – ProHDR, VSCOcam,
ToonCamera, PS Express, Facetune Gifography – Cinemagram, Echogram
Mobile Stories
From the phone
http://bickersonstravel.tumblr.com/post/80780505593/spring-semi-pro-football-in-eastern-north-carolina
http://bickersonstravel.tumblr.com/post/71805718761/animated-gif-of-photos-taken-while-flying-over-new
http://bickersonstravel.tumblr.com/post/73032187651/nacatamales-a-la-perfecto-by-mo-krochmal-and
https://socialcam.com/u/iVMbJ4VY
http://bickersonstravel.tumblr.com/post/78566901240/travel-editors-share-their-favorite-travel
Not So Dumb Phones
Twitter Country Codes (tweet by text)
https://support.twitter.com/articles/20170024-twitter-s-supported-mobile-carriers
https://support.twitter.com/articles/14226-finding-your-twitter-short-or-long-code
Mobile Workflow
Use built-in Phone App Edit with Splice, Export to Camera Roll Import to SocialCam Distribute to Twitter, Facebook, YouTube
The Camera You Have
Best Mobile Photos, 2015
Go Ahead, Phone it in!
Know how your phone works
Go Ahead, Phone it in!
Primary Apps
Go Ahead, Phone it in!
Sound, Storytelling
Go Ahead, Phone it in!
Photos, video editing tools
Go Ahead, Phone it in!
Live Streaming Mobile Video
Go Ahead, Phone it in!
Fresh Out of the App Store
At the Speed of Mobile
To Test
Stre.am app
Go Ahead, Phone it in!
Mo Krochmal Principal and founder of Social Media News NY, a new media
communications consultancy focusing on social media, mobile, livestreaming and content. (SocialMediaNewsNY.com)
Education: He holds one of the first master’s degrees with a new-media concentration granted by the Graduate School of Journalism at Columbia University, and was a founding producer at NYTimes.com.
He was Hofstra University’s first digital journalism professor and served on the adjunct faculty at Columbia Journalism School.
He has consulted with clientele including The Economist Group, CBS, CNBC, C-SPAN, Ogilvy, DuPont Journalism Awards, New York Press Club, MIT Enterprise Forum NYC and many others.
