Giveback mobile overview

Gary Allhusen, CEOAaron Sloman, CTO

Proprietary and Confidential Property, 2016 :: Communities For Cause, Inc. 1

Cloud-based Restaurant Industry “Giveback” PlatformPutting $3B in goodwill to work by….

Automating Giveback events with “GIVEBACK NIGHT Mobile”

Fostering ongoing digital engagement with customers

Building a rich data set of mobile consumer behaviors

Powered by: Communities for Cause, Inc.

March 7, 2016

Proprietary and Confidential Property, 2016 :: Communities For Cause, Inc. 2

Problem: The restaurant industry relies on manual and inefficient processes to promote their charitable “Giveback” events

The restaurant industry donates over $3B to charity annuallyTypically through “Giveback” events hosted by restaurants and organized by nonprofits Relies on archaic, error prone, manual processes to promote events and account for salesNeed to administer payments to many causes each monthLimited to a one-time interaction with customer, no ability to establish ongoing engagement

Restaurant industry donates $3B to charity every year. National Restaurant Association, 2011

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2. Schools and nonprofits promote “giveback” nights and acquire users on our

mobile platform

3. Users attend “giveback” nights and earn donations via the

mobile platform

4. An offer remains available anytime generating repeat business and digital engagement with customer

1. Restaurants offer “giveback” nights and

donate 10% - 20% back to nonprofits on every sale

Our Cloud-based “GIVEBACK” platform transforms the process into an effective and ongoing mobile digital experience

Repeat Busine

ss

Supporter Mobile app

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The Platform: Mobile and Online tools

Cause CRM

Platform

Merchant Management Portal

•Directory•Transactional data•Search / location data

•Referral engine•Promotion engine (Ad, SEO, …)•Analytics

Automates “Giveback” processesEstablishes digital connection for continuous promotionProduces up to 23% lift in sales per customerPlatform innovations and partnerships with chains will drive viral growth – pilots with Chili’s and Daphne’s underway

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Merchant Management Portal

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Merchant Portal Sales Transactions Report

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Merchant Portal Transaction Verification

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Daily Sales Activity email

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Payment Portal

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Monthly Invoice with Transaction Detail

The DataData Analytics and Targeted Advertising

Mobile Data platform, knowledge of users, routes, search and purchase patterns

Demographics: zip code and cause affiliations

Behaviors: search location and purchasing history

Location-based targeted push offers & promotions

Cross sell merchant offers based on purchase or search history

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Demographics

•Membership by zip code and cause affiliation Membership

Huntington Seacliff – 82

Perry – 92

Smith – 110

Moffett – 143

Hawes – 135

Peterson - 201

By Location

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Search/PurchaseAnalytics

By Affiliation By Cuisine

By Day of the Week

•Search/Purchase for “Restaurant” category within variable distance parameter: 1mi, 3mi, 5mi•Individual by location•Totals by day of the week•Weekly totals by cause•Weekly percentages by cuisine

Lamppost Pizza Locations

CausesHuntington Seacliff

Perry

Smith

Moffett

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Restaurant“Drive By”Analytics with Push Promotions

In development