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Gary Allhusen, CEOAaron Sloman, CTO
Proprietary and Confidential Property, 2016 :: Communities For Cause, Inc. 1
Cloud-based Restaurant Industry “Giveback” PlatformPutting $3B in goodwill to work by….
Automating Giveback events with “GIVEBACK NIGHT Mobile”
Fostering ongoing digital engagement with customers
Building a rich data set of mobile consumer behaviors
Powered by: Communities for Cause, Inc.
March 7, 2016
Proprietary and Confidential Property, 2016 :: Communities For Cause, Inc. 2
Problem: The restaurant industry relies on manual and inefficient processes to promote their charitable “Giveback” events
The restaurant industry donates over $3B to charity annuallyTypically through “Giveback” events hosted by restaurants and organized by nonprofits Relies on archaic, error prone, manual processes to promote events and account for salesNeed to administer payments to many causes each monthLimited to a one-time interaction with customer, no ability to establish ongoing engagement
Restaurant industry donates $3B to charity every year. National Restaurant Association, 2011
Proprietary and Confidential Property, 2016 :: Communities For Cause, Inc. 3
2. Schools and nonprofits promote “giveback” nights and acquire users on our
mobile platform
3. Users attend “giveback” nights and earn donations via the
mobile platform
4. An offer remains available anytime generating repeat business and digital engagement with customer
1. Restaurants offer “giveback” nights and
donate 10% - 20% back to nonprofits on every sale
Our Cloud-based “GIVEBACK” platform transforms the process into an effective and ongoing mobile digital experience
Repeat Busine
ss
Supporter Mobile app
Proprietary and Confidential Property, 2016 :: Communities For Cause, Inc. 4
The Platform: Mobile and Online tools
Cause CRM
Platform
Merchant Management Portal
•Directory•Transactional data•Search / location data
•Referral engine•Promotion engine (Ad, SEO, …)•Analytics
Automates “Giveback” processesEstablishes digital connection for continuous promotionProduces up to 23% lift in sales per customerPlatform innovations and partnerships with chains will drive viral growth – pilots with Chili’s and Daphne’s underway
Proprietary and Confidential Property, 2016 :: Communities For Cause, Inc. 5
Merchant Management Portal
Proprietary and Confidential Property, 2016 :: Communities For Cause, Inc. 6
Merchant Portal Sales Transactions Report
Proprietary and Confidential Property, 2016 :: Communities For Cause, Inc. 7
Merchant Portal Transaction Verification
Proprietary and Confidential Property, 2016 :: Communities For Cause, Inc. 8
Daily Sales Activity email
Proprietary and Confidential Property, 2016 :: Communities For Cause, Inc. 9
Payment Portal
Proprietary and Confidential Property, 2016 :: Communities For Cause, Inc. 10
Monthly Invoice with Transaction Detail
The DataData Analytics and Targeted Advertising
Mobile Data platform, knowledge of users, routes, search and purchase patterns
Demographics: zip code and cause affiliations
Behaviors: search location and purchasing history
Location-based targeted push offers & promotions
Cross sell merchant offers based on purchase or search history
Proprietary and Confidential Property, 2014 :: Communities For Cause, Inc. 11
Proprietary and Confidential Property, 2016 :: Communities For Cause, Inc. 12
Demographics
•Membership by zip code and cause affiliation Membership
Huntington Seacliff – 82
Perry – 92
Smith – 110
Moffett – 143
Hawes – 135
Peterson - 201
By Location
Proprietary and Confidential Property, 2016 :: Communities For Cause, Inc. 13
Search/PurchaseAnalytics
By Affiliation By Cuisine
By Day of the Week
•Search/Purchase for “Restaurant” category within variable distance parameter: 1mi, 3mi, 5mi•Individual by location•Totals by day of the week•Weekly totals by cause•Weekly percentages by cuisine
Lamppost Pizza Locations
CausesHuntington Seacliff
Perry
Smith
Moffett
Proprietary and Confidential Property, 2016 :: Communities For Cause, Inc. 14
Restaurant“Drive By”Analytics with Push Promotions
In development