View
218
Download
3
Category
Preview:
Citation preview
danielgguillen.com
HYPE GUARANTEED
Funnel Analysis
danielgguillen.com
Funnel Marketing Analysis
Acquisition
Activation
Retention
Revenue
Referral
danielgguillen.com
Acquisition
Social Media:Active use of Facebook to announce news YouTube with videos of the new contentUse of Twitter to post Facebook updates
Featured: 7 times in App Store Homepage
7 times in Play Store Homepage
Main keywords are dungeon, vengeance, demon, warrior, slash...
ASO:
Click it!
Activation
FTUE
Sign-in
Instant GratificationCustomization
danielgguillen.com
Click to see video
danielgguillen.com
Retention
Daily Rewards Daily Missions
Email Weekly MissionFocused on the co-op mode
danielgguillen.com
Retention
Daily Special Dungeon
Stronghold Reward
You can only get some materialsto upgrade items here
You must log every x hours to collectgold from your Stronghold
You get them when somebody choose youto cooperate in a mission
Bounty Tickets
danielgguillen.com
CA$58.09CA$17.39CA$5.79
Revenue/Monetization
Gem Pouches Gem Coffer Sack of Gems Handful of Gems Gem Chalice Hoard of Gems Daily Shipment
CA$23.19CA$11.59CA$5.79CA$2.29CA$58.09CA$116.19CA$5.79
TOP IN-APP PURCHASES
Hard Currency
Prince's VaultDuke's SavingsBandit's Stash
Soft Currency
danielgguillen.com
Revenue/Monetization
VIP RANKS The VIP system rewards players with items, energy recharge,
rush tickets, checkpoints etc..
You can get more VIP ranking by buying gems/gold on the store+ daily rewards
danielgguillen.com
Revenue/Monetization
SPECIAL OFFER The first time you log-in during the day, one offer is showedfor the 2nd lowest in-app purchase with a daily shipment bonus
Daily Shipment = Increase DAU
danielgguillen.com
Revenue/Monetization
SESIONAL PROMOTIONS Depending of the season there is special items that you can only
get by doing different things during a determinate period
danielgguillen.com
Referral
Friend Codes Facebook InviteAllows you to invite players
and earn rewardsYou have the option to invite your
facebook friends
Recommended