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May 25, 2016
Delivering valuewith data-driven advertising
21.9%
24.2%26.0%
27.3%
10.9%
17.3%
22.7%
26.2%
2014 2015 2016 2017
Source: eMarketer, Oct 2015 / Mar 2016
US mobile ad spend and time spent on mobile
TIME SPENT
AD SPEND
TIME SPENT
AD SPEND
2014 2015 2016 2017
Ad spend is catching up with mobile users
see data collection and centralization as their biggest challenge
Source: IDG Connect, May 2016
59%OF MOBILE MARKETERS
THE DATA CHALLENGE REMAINS?
43%OF MOBILE MARKETERS
are looking for a cross-channel view
Marketers navigate a complex ecosystem
OMNICHANNEL TRACKING
MOBILE ATTRIBUTION
APP ANALYTICS &MARKETING AUTOMATION
RETARGETING
Attribution providers connect the many dots
FIRST ASSIST
SECOND ASSIST
THIRD ASSIST
LAST TOUCH – GOAL
User is exposed to an ad for the first time
User clicks on an ad, but doesn’t install the app
User clicks on a similar ad, but doesn’t install
User searches for the app, clicks on a text ad, installs, and opens
Get a holistic view of your acquisition sources
Integrated data delivers measurable results
2.2xOVER CAMPAIGN GOAL
MillionsOF BRAND INTERACTIONS
45%BOOST IN RETAIL SALES
REAL-TIMEATTRIBUTION
OMNI-CHANNEL TRACKING
RICH IN-APPEVENTS
ROI & ENGAGEMENT OPTIMIZATION
ACQUISITON• Know where your most valuable users come from• Track LTV across all channels
ENGAGEMENT• Increase your app’s “stickiness”• Understand the entire conversion path for your app
RETENTION• Re-activate dormant users with retargeting campaigns
OMNI-CHANNEL DATA DRIVES MOBILE ROI
Thanks!
jim@appsflyer.com
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