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Searchengineland.Com Summit Session #Smx - Automation (Does Not Equal) Strategy (Or, A Tool Box Does Not A Cabinet Make) Presentation By Kevin Ryan @Kevinmryan Of Motivity Marketing Read articles about search marketing by Kevin Ryan at http://marketingland.com
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TAKING BACK STRATEGY
@KEVINMRYAN
MOTIVITY MARKETING, INC.
Rethink
Probable
MOTIVITY
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MOTIVITY MARKETING, INC.
CONTRIBUTION
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DISCUSSION
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What’s going to make it better?
What’s right?
What’s wrong with it?
What got us here?
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MOTIVITY MARKETING, INC.
What got us here?
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MOTIVITY MARKETING, INC.
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Marketing Automation:
An enabling technology that
allows us to remove people so
we can communicate with people
better
GRAPHIC SOURCE: ZUUM SOCIAL
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MOTIVITY MARKETING, INC.
GRAPHIC SOURCE: ZUUM SOCIAL
CMO’S & TECHNOLOGY
Social media &
analytics top
priorities in
deployment
“We are redirecting
money from advertising
to develop and build
CRM systems,”
Source URL: http://ibm.co/mPno3H
EXPERIENCE
Customers viewed as targets first, advocates second
Source URL: http://nyti.ms/13ZCdQB http://onforb.es/xahmzo
MARKETING ANALYTICS SPENDING
Labor remains the single biggest budget item
Source URL: http://gtnr.it/1aDdTve
MASS TRANSIT
Moving people and data is a complicated process
Source URL: http://gtnr.it/1aDdTve
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MOTIVITY MARKETING, INC.
What’s wrong with it?
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MOTIVITY MARKETING, INC.
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MOTIVITY MARKETING, INC.
Brand Control
Your Message:
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Brand Control
My Message:
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EXPERIENCE
Customers viewed as targets first, advocates second
Source URL: http://ibm.co/mPno3H
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MOTIVITY MARKETING, INC.
What’s right?
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MOTIVITY MARKETING, INC.
RESOURCES
Cross divisional leadership
Internal team champions
Soften departmental borders
Maintain vertical expertise
Budget to build team, community & knowledge
PARTNER SELECTION
Industry knowledge
Channel knowledge
Tactical capabilities
Flexible processes
Capabilities & needs
Communication & reporting
Thought leadership
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MOTIVITY MARKETING, INC.
What’s going to make it better?
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MOTIVITY MARKETING, INC.
What’s going to make it better?
ADVICE
Find connections
Build tech around people
Don’t build tech to avoid people
ADVICE
Data isn’t people
Automation isn’t strategy
Don’t panic
BUY MY BOOK
YOU’RE WELCOME!
Contact:
www.motivitymarketing.com
info@MotivityMarketing.com
BREAKsummit sessions continue @ 10:55 am
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