What's Next for Bottling Creative Genius

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BOTTLING CREATIVE GENIUS

Hello!

Kai WrightGlobal Consulting Director

OgilvyRED

Laurie CloseHead of Global Brand Partnerships

OgilvyRED

What’s the weather like in your city?

Tell us where you’re dialing in from!

Want this deck?

It will be available for download shortly after the webinar on: slideshare.net/socialogilvy

Ogilvy staff: It’s also on The Market!themarket.ogilvy.com

Are you on the go? You can join our webinars on mobile, too!Download the GoToWebinar app from the App Store or Google Play

01Pop Bubbles

01Pop Bubbles

02Respect Obsession

02Respect Obsession

03Place Early Bets

03Place Early Bets

04Master the Cross-over

04Master the Cross-over

05Be A Sponge

05Be A Sponge

06Unlock Exclusivity

06Exclusivity Invites Stealing

07Push Meaningfulness to Emotion

07Push Meaningfulness to Emotion

08Nurture Brand Expression

08Brand Expression Matters

09Lose Yourself to Find Direction

09Lose Yourself to Find Direction

10Turn Friction Into Fuel

10Turn Friction Into Fuel

11Convert vs. Into +

11Turn vs. Into +

12Diversify Thinking

12Diversify Thinking

13Elevate Risk Profile

13Elevate Risk Profile

14Own A Moment

14Own A Moment

15Make Brands Matter

15Make Brands Matter

1. Pop Bubbles 2. Respect Obsession 3. Place Early Bet 4. Master the Cross-over

5. Be A Sponge 6. Unlock Exclusivity 7. Push Meaningfulness to Emotion

8. Nurture Brand Expression

9. Lose Yourself to Find Direction

10. Turn Friction into Fuel 11. Convert vs. into + 12. Diversify Thinking

13. Elevate Risk Profile 14. Own A Moment 15. Make Brands Matter

Questions?

Kai WrightGlobal Consulting Director

OgilvyRED

Laurie CloseHead of Global Brand Partnerships

OgilvyRED