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M e . M e . M e .
Ø Founder of RE-UP, the home of creative misfits.
Ø 1st Head of Social Media practice @ Ogilvy in 2008
Ø Contributor for diverse fashion & lifestyle marketing
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T h e H o u s e o fC r e a t i ve M i s f i t s
I n t e r n a t i o n a lC u l t u r a l M i n d s e t
P e o p l e& D i g i t a l F i r s t
15+ creative talentsFrom strategic planning to digital activation talentsA thirst for meaningful communication to enrich people’s livesIndependent and agile
6 nationalitiesAn horizontal culture to accelerate our value chain and spread ideas that matter
Big experience in social listening and digital researchOld school meets new school approach to build up relevancy
R E - U P .
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R E - U P b u i l d s ys t e m s .
Social brand• Creative strategic workshop
• Guidelines and channel strategy
• Social media activities
Content production• Multi-purpose production• Social Media ready assets• Image x Impact production
Community building• Clusters and influencers identification
• Community management
• Push through Paid Social Media
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# 1 C re a t i ve i d e a = l e a d e r s h i p
“If you have a dream that no one follows, it's an empty dream”Sputniko!
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# 3 C re a t i ve i d e a = e c h o e s w i t h s u b c u l t u re s
“Subculture as a compromise solution between 2 contradictory needs: the need to create and express autonomy & difference from parents and the need to maintain the parental identification”Phil Cohen, 1972
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