What is Influencer Marketing

Influencer MarketingHub

What Influencer Marketing Is

At its most basic, Influencer Marketing is like a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern

day content-driven marketing campaign.

Marketers received $6.85 in earned media value for every $1 spent on influencer marketing – AdWeek

What works in Influencer Marketing

Carefully consider your approach in influencer

marketing

• Be organized, put together a strategy, plan and budget, spend time on research

• Be patient and be human – people talking to people, not companies talking to companies

Develop a schedule

• Does the influencer prefer monthly/quarterly/biannual calls or newsletters?

• Integrate with your PR schedule, product release schedule, etc.

• Send emails on behalf of key executives. Plan travel schedules for exec and arrange face-to-face meetings

Influencer Marketing Stats

90% of consumers trust

peer recommendations

Use generated content is

50% more trusted by

internet users than traditional media

Consumers are

71% more likely to make a purchase based on

social media referrals

81% of U.S. consumers trust advice and information

from blogs

Consumers want valueSixty-four percent of influencers say their audience respects that they provide value about topics they are in interested in, while 59 percent state their audience enjoys how they interact with them, listen and respond online.

64%

Conversion can increase

3-10X when brands share content through

influencers in their industry.

One Simple Rule: Influencer Marketing is Marketing to Influencers

Influencer Marketing tells us that our time is better spent in marketing directly to influential people

whose likes and dislikes we already know — are well aligned with our own

Influencer Marketing generates as much as 11X banner ad ROI

Influencer Marketing isn’t just about finding someone with an audience

and offering them money

“

”

You should use influencer marketing because

It’s more authentic than an ad

It’s more cost effective than other

marketing channels

It’s an easy way to build trust

It provides access to a large audience

It’s a way to create real-time engagement

You can effectively win over a new target audience

It provides sharable content for exponential results

of influencers say their audience loves that they are themselves: open, honest, funny and willing to call it like they see it.

71%

Top 4 Challenges in Influencer Marketing

Identifying the right influencers

Finding the right engagement tactics

Measuring the performance of the campaigns

Keeping track of influencers’ activity

5-step Action Plan

Define Discover Monitor MeasureTake action

1 2 3 4 5

Influencer marketing begins with identifying your target customer and understanding who impacts how they’re discovering, evaluating and deciding to buy merchandise.

Influence is subjective, so you’ll need to search for people who produce and share content that impacts your business or your customer’s decision-making.

Listen to your specific influencers and track their content. Ask the questions—what topics do they write about, what are they sharing, what questions are their audience members asking?

Start building relationships through simple actions like following and sharing their links, get to know them, build trust, then plan actions that will enable you to work together.

Keep track of the relationships you’re building and how they’re converting into concrete events like visits, introductions, mentions and eventually leads.

Which of the following forms of advertising is most effective at influencing you to make a purchase?

78% 14% 5% 3%

Friend Recommendation TV Commercials Print Ads Banner/Display Ads

Influencer Marketing Case Studies

– the most important YouTuber in the world – teamed up with the makers of a horror film set in the French catacombs under Paris, creating a series of videos in which he underwent challenges in the catacombs. It was pitch-perfect content for PewDiePie’s 27 million subscribers, and received nearly double the views as the movie’s trailer. Everybody won.

PewDiePie

Influencer: PewDiePiew Subscribers: 27 milion Brand: As Above, So Below (film)

Walmart found that Meghan McCarthy – a famous vine – was among one of the top Millennial influencers and partnered with her to integrate their promotion into her daily conversations. Posting on Snapchat, Instagram, Twitter, and YouTube, Meghan put her stamp of approval and explained exactly why her audience should care about the promotion. Her posts garnered hundreds of follow up posts and tweets, the partnership with Meghan made an impact like no TV commercial campaign ever would.

Meghan McCarthy

Influencer: Meghan McCarthy Followers: 643,287 Brand: Walmart Source: neoreach.com

is known for his crazy, off the beaten path recipes. So when Ken’s Salad teamed up with FoodBeast to create a new recipe, the goal was clear: Go viral. FoodBeast created the “Ranch Taco Salad Code”, a one of a kind recipe to create a savory treat using Ken’s Salad Dressing. Pulling in over 6,000 shares on Facebook, this creation sparked a flurry of comments and likes and landed hundreds of thousands of eyeballs on Ken’s Dressing.

FoodBeast

Influencer: FoodBeast Followers: 1,223,133 Brand: Ken’s Salad Dressing Source: neoreach.com

Sources: • http://www.acorninfluence.com/authentic-influencer-marketing-maximum-roi/ • https://www.semrush.com/blog/how-to-develop-an-influencer-marketing-plan-in-5-

steps/ • http://klear.com/blog • https://neoreach.com/5-creative-influencer-marketing-case-studies/

Influencer Marketing Hub is the leading resource for Social Media Influencers,

Influencer Marketing Platforms and Influencer Marketing Agency Case Studies

Learn More: http://influencermarketinghub.com

Influencer MarketingHub