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What is a CRM?
Training Program
Welcome!
• In this video, we’ll focus on:
The definition of a CRM
How CRMs are used in real estate
CRM by Definition
• CRM = Customer Relationship Management
CRMs Are All Around
Close to Home
BellevueDenver
San Francisco
Use in Real Estate
Use in Real Estate
Use in Real Estate
Tailored for Agents
A system tailored to the
industry is advantageous
CRM Costs
Recap
Customer Relationship Management (CRM):
The strategy used to manage customer
interactions
CRMs help Real Estate agents organize
leads and contacts and manage
communication easily and effectively
Thanks for Watching!
Training Program
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