Week 5 UCLA Extension New Media Marketing LinkedIn by Liz H Kelly

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(c) Liz H Kelly July 2014, UCLA Extension

New Media MarketingWeek 5: LinkedIn

Sunday, July 20, 14

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Videos

Week 5 Topics

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

LinkedIn Growth

LinkedIn Marketing

LinkedIn Profiles

Exercise

Wrap-up

Take photos with people in your network. This was taken at Digital Hollywood’s Social Media Panel.

Sunday, July 20, 14

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Why LinkedInLinkedIn is in a growth stage.

Adding 2 new members every second.

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Sunday, July 20, 14

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LinkedIn ValueOver 300 million members.

Over 2 million LinkedIn groups.

Estimated 180M unique visitors per month.

For B2B, LinkedIn traffic has less bounce rate and more engagement.

Creating and managing a group can be a great way to build brands.

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Sunday, July 20, 14

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5 Tips for LinkedInTo get leads, traffic and sales

5 Tips for maximizing LinkedIn by Lewis Howes

• Make sure to complete your profile and share your story

• Make sure to connect with everyone by reaching out to leaders in your industry.

• Make sure to endorse and recommend others.

• Make sure to create your own targeted LinkedIn group.

• Make sure to optimize your profile for search rankings.©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

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LinkedIn Profiles

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

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LinkedIn Summary

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

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LinkedIn Experience

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Two different LinkedIn Profiles with job descriptions.

Two different styles for Experience.

Sunday, July 20, 14

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LinkedIn Groups

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Join groups with like-minded professionals & share tips with them to build your brand.

Sunday, July 20, 14

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Assignment 5Marketing Assignment (4 points), 300-500 Words

Identify the "Why"Write the third of five Marketing Assignments (MA) in which you will identify the "Why" (Plans and Projections) of your Marketing Plan: Outline your campaign’s strategic goals, including your financial parameters and projections.

Submit your assignment using the Upload Widget.Sign in to the portal and locate the Upload a File for an Assignment link. Select your file and click Upload Files to complete the submission process. The document will then be delivered to your instructor.

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Sunday, July 20, 14

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Grading

You will grade each other’s papers first in class:

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Sunday, July 20, 14

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CEO/Founder Liz H Kelly has built advertising campaigns and recognition programs for Fox Interactive Media/MySpace, Paramount Pictures, and the first Sprint PCS. She is on the Advisory Board for Net Impact LA and Global Girl Media & regularly speaks on panels, ie Digital Hollywood, Social Media Week LA.

About & Contact

Liz H Kelly, Goody PR & Goody Awards* Founder

lizkellylive@gmail.com

Google Voice: 310-987-7207

*part of Sunrise Road Media Inc

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)

Sunday, July 20, 14