Wedia Social Media presentation at DigitalDays

SocialMedia Marke-ng

The story

Panos KontopoulosManaging Director, Wedia

30% Technical 30% Management40% Marketing

100% Digital and Social

Books I am reading

Technology and Internet have changed the way humans communicate, professionally and socially

We are spending an increasing :me of our lives online, producing and consuming digital content, using online services

There is a fundamental shi; in the way people research, buy products and services and become loyal to a company or a brand

“Old” Consumer Journey

New Consumer Journey

Word of mouth plays a significant role during our decision process

New capabili-es, prac-ces and tools need to be invented and u:lized in digital marke:ng to support new customer journey

We are here to help :-‐)

Online Strategy Web Design Web Development Mobile Development Social Media Marke:ng Search Engine Marke:ng Direct Marke:ng Display Adver:sing Inbound Marke:ng

Strategy Consul:ng Design Technical Marke:ng services

having fun informing suppor:ng crowd sourcing promo:ng / selling

Social Media Strategy

increase fan base engagement level response :me incoming traffic posi:ve sen:ment

Goals please!

produce content based on editorial calendar

publish content based on engagement statistics

promote content through available channels

ride and extend above the line campaigns

monitor, identify and engage with community

analyze, report and adjust continuously

increase community base for future actions

and Execu:on Tac:cs

12 months 211.000 fans 2.500 Euros 8 engagement ac:vi:es 1 dedicated journalist Support by gazzeWa team 25% share in traffic

60.000 entries

20.000 entries

30.000 entries

8.000 entries 2 pages engagement!

•  Daily updated magazine •  Many roles and people involved •  PR policies should be considered •  Organic reach is low •  Traffic genera:on is valuable •  24x7 monitoring required •  Strong technical skills required •  B2C mainly oriented •  Sales are difficult to come •  Mone:za:on remains the holy grail

Gamifica:on could be the answer for B2C

Inbound Marke:ng IS the answer for B2B

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