SocialMedia  Marke-ng  

The                                          story    

Panos KontopoulosManaging Director, Wedia

30% Technical 30% Management40% Marketing

100% Digital and Social

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Books I am reading

Technology  and  Internet    have  changed  the  way  humans  communicate,  professionally  and  socially  

We  are  spending  an  increasing  :me  of  our  lives  online,  producing  and  consuming  digital  content,  using  online  services  

There  is  a  fundamental  shi;    in  the  way  people  research,  buy  products  and  services  and  become  loyal  to  a  company  or  a  brand  

“Old”  Consumer  Journey  

New  Consumer  Journey  

New  Consumer  Journey  

Word  of  mouth  plays  a  significant  role  during  our  decision  process  

New  capabili-es,  prac-ces    and  tools  need  to  be  invented  and  u:lized  in  digital  marke:ng  to  support  new  customer  journey  

We  are  here  to  help  :-­‐)  

Online  Strategy  Web  Design  Web  Development  Mobile  Development  Social  Media  Marke:ng  Search  Engine  Marke:ng  Direct  Marke:ng  Display  Adver:sing  Inbound  Marke:ng      

Strategy  Consul:ng  Design  Technical    Marke:ng  services  

having  fun    informing      suppor:ng      crowd  sourcing      promo:ng  /  selling    

Social  Media  Strategy  

increase  fan  base    engagement  level      response  :me      incoming  traffic      posi:ve  sen:ment  

Goals  please!  

produce content based on editorial calendar

publish content based on engagement statistics

promote content through available channels

ride and extend above the line campaigns

monitor, identify and engage with community

analyze, report and adjust continuously

increase community base for future actions

and  Execu:on  Tac:cs  

12  months    211.000  fans  2.500  Euros  8  engagement  ac:vi:es  1  dedicated  journalist  Support  by  gazzeWa  team  25%  share  in  traffic    

60.000  entries  

20.000  entries  

30.000  entries  

8.000  entries    2  pages    engagement!  

•  Daily  updated  magazine  •  Many  roles  and  people  involved  •  PR  policies  should  be  considered  •  Organic  reach  is  low  •  Traffic  genera:on  is  valuable  •  24x7  monitoring  required  •  Strong  technical  skills  required  •  B2C  mainly  oriented    •  Sales  are  difficult  to  come  •  Mone:za:on  remains  the  holy  grail  

Gamifica:on  could  be  the  answer  for  B2C  

Inbound  Marke:ng  IS  the  answer    for  B2B