Webinar Kiosked Brightcove UK

STEP UP YOUR VIDEO MARKETING STRATEGY IN 2014!

KIOSKED WEBINAR!18.02.2014!

!Jaakko Iso-Jarvenpaa, Kiosked!

Sophie Rayers, Brightcove!

© Kiosked copyrighted material! 3!

KIOSKED WEBINAR!

AGENDA!•  Introduction 5 min

•  Forewords about content marketing 5 min

•  Interactive video on the rise: research 10 min

•  Brightcove and video marketing trends 15 min

•  Case studies on interactive video 5 min

• Wrap-up 5 min

CONTENT MARKETING!Introduction to Everywhere Commerce!

!

© Kiosked copyrighted material! 5!

THE ALWAYS ON CONSUMER PLACES NEW DEMANDS ON MARKETERS!!90% of B2C brands use content marketing to educate consumers about their brand

Content Marketing Institute

© Kiosked copyrighted material! 6!

Give people what they want, when they want it, in the form they want it in. !

Kevin Spacey, Award Winning Actor & Producer

© Kiosked copyrighted material!

WHAT IS CONTENT MARKETING?!

7!

CREATING CONTENT!

NEWSLETTERS

60!%!of B2C marketers plan to increase the amount they allocate to content marketing.

ONLY 34!%!Felt they were effective (in their content marketing efforts)

BLOG!

FACEBOOK

CASE STUDIES! WHITE PAPERS

ARTICLES!

TWITTER

FORUMS!

EVENTS

WEBINAR!

VIDEO

EMAILS!

Marketing Profs/Content Marketing Institute

© Kiosked copyrighted material! 8!

CONTENT DELIVERY!

Consumers want to connect with their favorite brands but they want this connection to be meaningful. !!!!

eMarketer

© Kiosked copyrighted material!

VISUAL CONTENT ACROSS ALL CHANNELS!

9!

CONTENT MARKETING CHANNELS!

!!!!!!

© Kiosked copyrighted material! 10!

IF SALES GOES UP – IT’S THE MARKETING!!

Web traffic/ page views Click-through Registrations and sign-ups New site visitors Time spent on site Brand awareness!

SALES!!

INTERACTIVE VIDEO!Definition, strategy and statistics!

© Kiosked copyrighted material! 12!

VIDEO AS PART OF CONTENT MARKETING!

12!

Of the online population will regularly watch video by 2017.

90%!

The increase in conversions when using video compared to other content types.

40%!

Of marketers are using video today in their content marketing.

93%!!

Of people say there is no better way to bring a product to life than video.

71%!

VISUAL CONTENT AS DRIVER !FOR EVERYWHERE COMMERCE!

© Kiosked copyrighted material!

LINEAR VS. INTERACTIVE!

13!

INTERACTIVE VIDEO!

VIDEO ADS BRANDED VIDEO CONTENT

INTERACTIVE VIDEO

LINEAR VIDEO

© Kiosked copyrighted material!

VIDEO ADS OR INTERACTIVE VIDEO!

16!

INTERACTIVE VIDEO!

© Kiosked copyrighted material!

THE NEAR FUTURE OF VIDEO!

19!

INTERACTIVE VIDEO!

V–EXPLORATION

SOCIAL MEDIA +

MOBILE OWN SITE +

DESKTOP/TABLET

SOCIAL MEDIA +

MOBILE

V–COMMERCE

SHORT FORM LONG FORM

OWN SITE + DESKTOP/TABLET

© Kiosked copyrighted material!

START WITH WHAT YOU CONTROL!

20!

INTERACTIVE VIDEO!

EMAILS SEO/SEM

OFFLINE SOCIAL

OWN WEBSITE SOCIAL CHANNELS

© Kiosked copyrighted material!

MAKE VIDEOS ON BRIGHTCOVE INTERACTIVE!

21!

VIDEO MARKETING!

Turn your Brightcove videos into interactive storefronts with shoppable products. Fast setup. Easy to use.

21!

© Kiosked copyrighted material!

UP AND RUNNING IN MINUTES!

22!

INTERACTIVE VIDEO!

BRIGHTCOVE!Video marketing trends and strategies!

Why Video Will Revolutionize Your 2014 Marketing Strategy

SOPHIE RAYERS DIRECTOR OF MARKETING, EMEA & LATAM BRIGHTCOVE

Your CONTENT is your first sales call

second, third…

WHAT ARE YOUR GOALS FOR CONTENT MARKETING?

BRAND AWARENESS

2013 B2B Content Marketing Benchmark, CMI/Marketing Profs

CUSTOMER ACQUISITION

LEAD GENERATION

LOYALTY

THOUGHT LEADERSHIP

ENGAGEMENT

WEB TRAFFIC

LEAD MGT

SALES

79%

74%

71%

64%

64%

63%

60%

45%

43%

WHAT CONTENT TYPES GREW THE MOST?

VIRTUAL CONFERENCES

MOBILE CONTENT

RESEARCH REPORTS

VIDEO

44%

2013 B2B Content Marketing Benchmark, CMI/Marketing Profs

70%

33%

28%

25%

52%

15%

10%

2011

2012

VIDEO IS TAKING OVER THE WEB

2000 2005 2012

BOOST YOUR CONTENT ECOSYSTEM WITH VIDEO

!  Video Works !  Video Always !  Video Everywhere

Pages with video

attracted 2-3x more visitors (MarketingSherpa)

and…

157% increase

in organic traffic from search engines. (MarketingSherpa)

of marketers plan to add video to their sites making it a higher priority than Facebook, Twitter, and blog integration.

(Social Media Examiner, April 2012)

76%

12 | Confidential

Timing live, socially sharable events with product launches.

Mobile Video consumption growth in 2012

300%

14

When marketers used the word “video” in an email subject line, open rates

rose 7% to 13% (Experian 2012 Digital Marketer: Benchmark and Trend Report)

Visitors who view product videos

are 85% more likely to buy than visitors who do not. (Internet Retailer)

Build Your Own TV Station

1. CONTENT 2. CONNECTED 3. CHANNELS

4. CONVERSION

CASE STUDIES!What have we learned from our clients?!

© Kiosked copyrighted material!

INTERACTIVE VIDEO ON OWN SITE!

25!

CASE STUDY!

5,000,000!CHALLENGE! UNIQUE USERS MONTHLY!

NEW COLLECTION

CLICK-THROUGH RATE!

7%!

© Kiosked copyrighted material!

INTERACTIVE VIDEO IN SOCIAL MEDIA!

26!

CASE STUDY!

CLICK-THRU-RATE!ENGAGEMENT RATE! CONVERSION RATE IN COMPARISON TO BANNERS!

5%!68%! 380%!

© Kiosked copyrighted material!

INTERACTIVE VIDEO ON OWN TV-CHANNEL!

27!

CASE STUDY!

500.000!ENGAGEMENT RATE!UNIQUE USERS MONTHLY!

50% NUMBER OF VIDEOS KIOSKED!

300!

© Kiosked copyrighted material! 28!

INTERACTIVE VIDEO!

Retail site visitors who view video will spend 2min longer on site.

2MIN!

Online consumers viewing video are 85% more likely to purchase.

85%!

Of consumers say there is no better way to bring product features to life than video.

71%!

40% of online consumers’ purchases are impulsive.

40%!

CUSTOMERS ARE ASKING FOR IT!!

© Kiosked copyrighted material!

OFFER FOR BRIGHTCOVE CLIENTS!

29!

BRIGHTCOVE OFFER!

FREE!USE THE KIOSKED PLATFORM

TO ENRICH YOUR IMAGES!SETUP!

FREE BRANDING OF YOUR KIOSKS!

FREE!

© Kiosked copyrighted material! 31!

INTERACTIVE VIDEO!

GET STARTED!•  Sign-up to Kiosked’s newsletter by sending mail to:

int-comms@kiosked.com

•  Like Kiosked in Facebook: www.facebook.com/kiosked

•  Follow Kiosked on Twitter: @Kiosked