Tryout | Intra creADive'16 | Round 2

TRYOUT

2

What We Are To DO? Situation Analysis

Rebranding 3 Fatmen

• Expansion of Target Market• Introducing New Product Lines

• Devising Strong Marketing Campaign

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Expansion Strategies

Marketing Campaigns

Supply Chain Issues

3

High CustomerSatisfaction

Owners FamiliarIn BUP

Quality Products

Apparel Startup

BBBBB BBBBBBBB

3 Fatmen3 Months Old Ready Made Garment Selling Startup With Three Products In The Market.

Brand Logo

Tagline

“Feed Your Fashion Addiction.”

Brand Mantra

Quality YouthIdentity

Hashtag

#itfits

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BBBBBB BBBBBB BBBBBBBBBBBBWho Are Our Customers?

GeographicUrban Dhaka

DemographicBoth Male & Female Students, 18-30

PsychographicStylish, Trendy, All Classes BehavioralWillingness To Spend

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Porter’s Generic Strategy Competitive Advantage BBB BBBBB

Scope Competitive Advantage

Broad Narrow Uniqueness Low Costs

Focus Differentia

tion Strategy

Choosing

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How they decide to buyBBBBBBBB BBBBBB BBBBBBBB

Involvement Differences Between Brands

High Low Significant Few

Variety Seeking Buying

Behavior

BBBBBBBBBBB

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3 BBBBBB

BBBBB BBBBBBBBB

T ShirtHoodie Polo Shirt

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PlannedBBBBB BBBBBBBBB

Backpacks

Sweat Wrist

Bands

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Customized T ShirtClub, Batch, Rag Day

Track Suit

Jerseys

Trousers

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Currently Trending

T ShirtsBUP Inside Joke

Shirts

T-Shirt Designs

#DETENTION

KHUB KHACCHEN, BHAI?

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TrendyTopics

FootballFans’ Wear

Game Of ThronesShirts

TV ShowsShirts

AnimeShirts

Bag Designs

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Consumer’s Perception Of BrandBBBBB BBBBBBBBBBB

Stylish

Promotional

Comfortable

Customized

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D i g i t a l M a r k e t i n gContents, Campaigns & Strategies

Poor Contents, Traffics and Engagement

The Issue

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Where we ARE

BBB BBBBBBBB

FacebookYoutube Other SocialMedia

FacebookYoutube Other Social Media

Nonexistent Nonexistent

40%Less following

Activated ContestsAnd Campaigns

Viral Vidoes Increased traffic

Where we WILL BE

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The NumbersBBBBBBB BBBBBB

342 Likes

No Website

No Channel

NOT ENOUGH

Social Media Analysis

• Contents Not Getting Enough Traction Or Engagement

• Solely Running On Reputation

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BBBBBBBB BBBBBBBB

Fill In The Blanks

Share Your BUP Story

SelfieContest

Score PredictionContest

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3 Fatmen P h o t o

BBBBBBB BBBBBBB

SubmissionIn The Website

SelectionPosted on Facebook

Page

VotingAudience ‘Liking’

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Instagram Advertisements

Short Video in Instagram

Redirects to Website/Order Page

Placeholder For Video

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Campaign Addressing The Insecurity

BBB BBB BBB BBB BBB BBBBBBB BB BBBB BBBBB

“You Are Who You Are Because of Your Roots.Be Proud Of It.

#BUPian#3fatmen”

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www.3fatmen.com

Advertisements• Facebook• Youtube• Instagram• Videos

Discount OfferseShopContest Submission

Increasing Web TrafficBBB BBBBBBB

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All You Can Eat

Competition

BBBBBBB BBBBBBBBB

1st Order For Free

For All Products, The

First Person To Order

Gets It For Free.

Endorsement From Alumni

T Shirt Designing Competition

Be a Fatman

Graduates Endorsing

3 Fatmen

3 Fatmen Will Co-Create

Products With Participants &

Select Participant Will Get 1

For Free.

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From Different Universities

Be a Fatman Ambassador

3 Fatmen• Paid Representatives of 3 Fatmen in Different Universities To Promote & Carry Out Orders.

• Has To Be Fat or Chubby.

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BBBBBB BBBBB BBBBBB

• Designing The Product• Getting Orders• Ordering The Product To

The Vendor• Getting Back The Product• Packaging In 3 Fatmen

Bags• Fatmen Reps Delivering

The Products

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Won’t Be a Partner

Trendy

Contractual Basis

From Different Universities

BBBBBBBB BBBBB

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BBBBBBBBBBBBBBB

Having Color OptionsOf The Products

Establishing Legal EntityWhile Expanding Out of BUP

Affiliation With Different Clubs

To Produce Club Based Goods

Getting a Small Business Loan

While Expanding Out of BUP

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Planned TimelineBBBBBBB

Release of Super BUPian Shirts

‘Be Proud Of Your Root’ Campaign in BUP

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Released Video Going Viral

Affiliations With BUP Clubs

Introducing New Product Lines

‘Be Proud Of Your Root’ Campaign in Other Universities

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Recruitment OfFATMAN AMBASSADOR

Affiliation With Other University Clubs

Product Launching InOther Universities

Legal Entity Of The Company

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Getting a Small Business Loan

Establishing As A Renowned Apparel Company

The Numbers & FeasibilityBUP Phase

Cost Revenue Profit

Hoodie, 65, PM 165 31525 42250 10725

BUPian T Shirt, 300, PM 65

50500 70000 19500

BUP Clubs Shirts, 262, PM 65

35370 52400 17030

Bags, 78, PM 175 40950 54600 13650

Other Products 4500 10000 5500

Expenses (2340 * 2)

Total Profit 61725

The Numbers & FeasibilityExpansion Phase

Cost Revenue Profit

Hoodie, 500, PM 157 246500 325000 78500

T Shirt, 1000, PM 57 143000 200000 57000

Expenses

Ambassador Fees (32000)

Campaign Cost (7800)

Legal Fees (20000)

Misc. Cost (10000)

Total Profit 127425

The Numbers & Feasibility

Total Cost = 626825/- Profit Gain = 127425/-

ROI = 127425 ÷ 626825 = 0.2032 = 20.3 %

40

Takeaways

Start Up Company

Strong Marketing Strategy

Market Expansion

Sustainable Growth