TRYOUT

2

What We Are To DO? Situation Analysis

Rebranding 3 Fatmen

• Expansion of Target Market• Introducing New Product Lines

• Devising Strong Marketing Campaign

0102

03

Expansion Strategies

Marketing Campaigns

Supply Chain Issues

3

High CustomerSatisfaction

Owners FamiliarIn BUP

Quality Products

Apparel Startup

BBBBB BBBBBBBB

3 Fatmen3 Months Old Ready Made Garment Selling Startup With Three Products In The Market.

Brand Logo

Tagline

“Feed Your Fashion Addiction.”

Brand Mantra

Quality YouthIdentity

Hashtag

#itfits

8

BBBBBB BBBBBB BBBBBBBBBBBBWho Are Our Customers?

GeographicUrban Dhaka

DemographicBoth Male & Female Students, 18-30

PsychographicStylish, Trendy, All Classes BehavioralWillingness To Spend

9

Porter’s Generic Strategy Competitive Advantage BBB BBBBB

Scope Competitive Advantage

Broad Narrow Uniqueness Low Costs

Focus Differentia

tion Strategy

Choosing

10

How they decide to buyBBBBBBBB BBBBBB BBBBBBBB

Involvement Differences Between Brands

High Low Significant Few

Variety Seeking Buying

Behavior

BBBBBBBBBBB

11

3 BBBBBB

BBBBB BBBBBBBBB

T ShirtHoodie Polo Shirt

12

PlannedBBBBB BBBBBBBBB

Backpacks

Sweat Wrist

Bands

13

Customized T ShirtClub, Batch, Rag Day

Track Suit

Jerseys

Trousers

14

Currently Trending

T ShirtsBUP Inside Joke

Shirts

T-Shirt Designs

#DETENTION

KHUB KHACCHEN, BHAI?

16

TrendyTopics

FootballFans’ Wear

Game Of ThronesShirts

TV ShowsShirts

AnimeShirts

Bag Designs

18

Consumer’s Perception Of BrandBBBBB BBBBBBBBBBB

Stylish

Promotional

Comfortable

Customized

19

D i g i t a l M a r k e t i n gContents, Campaigns & Strategies

Poor Contents, Traffics and Engagement

The Issue

20

Where we ARE

BBB BBBBBBBB

FacebookYoutube Other SocialMedia

FacebookYoutube Other Social Media

Nonexistent Nonexistent

40%Less following

Activated ContestsAnd Campaigns

Viral Vidoes Increased traffic

Where we WILL BE

21

The NumbersBBBBBBB BBBBBB

342 Likes

No Website

No Channel

NOT ENOUGH

Social Media Analysis

• Contents Not Getting Enough Traction Or Engagement

• Solely Running On Reputation

22

BBBBBBBB BBBBBBBB

Fill In The Blanks

Share Your BUP Story

SelfieContest

Score PredictionContest

23

3 Fatmen P h o t o

BBBBBBB BBBBBBB

SubmissionIn The Website

SelectionPosted on Facebook

Page

VotingAudience ‘Liking’

24

Instagram Advertisements

Short Video in Instagram

Redirects to Website/Order Page

Placeholder For Video

26

Campaign Addressing The Insecurity

BBB BBB BBB BBB BBB BBBBBBB BB BBBB BBBBB

“You Are Who You Are Because of Your Roots.Be Proud Of It.

#BUPian#3fatmen”

27

www.3fatmen.com

Advertisements• Facebook• Youtube• Instagram• Videos

Discount OfferseShopContest Submission

Increasing Web TrafficBBB BBBBBBB

28

All You Can Eat

Competition

BBBBBBB BBBBBBBBB

1st Order For Free

For All Products, The

First Person To Order

Gets It For Free.

Endorsement From Alumni

T Shirt Designing Competition

Be a Fatman

Graduates Endorsing

3 Fatmen

3 Fatmen Will Co-Create

Products With Participants &

Select Participant Will Get 1

For Free.

29

From Different Universities

Be a Fatman Ambassador

3 Fatmen• Paid Representatives of 3 Fatmen in Different Universities To Promote & Carry Out Orders.

• Has To Be Fat or Chubby.

30

BBBBBB BBBBB BBBBBB

• Designing The Product• Getting Orders• Ordering The Product To

The Vendor• Getting Back The Product• Packaging In 3 Fatmen

Bags• Fatmen Reps Delivering

The Products

31

Won’t Be a Partner

Trendy

Contractual Basis

From Different Universities

BBBBBBBB BBBBB

32

BBBBBBBBBBBBBBB

Having Color OptionsOf The Products

Establishing Legal EntityWhile Expanding Out of BUP

Affiliation With Different Clubs

To Produce Club Based Goods

Getting a Small Business Loan

While Expanding Out of BUP

33

Planned TimelineBBBBBBB

Release of Super BUPian Shirts

‘Be Proud Of Your Root’ Campaign in BUP

34

Released Video Going Viral

Affiliations With BUP Clubs

Introducing New Product Lines

‘Be Proud Of Your Root’ Campaign in Other Universities

35

Recruitment OfFATMAN AMBASSADOR

Affiliation With Other University Clubs

Product Launching InOther Universities

Legal Entity Of The Company

36

Getting a Small Business Loan

Establishing As A Renowned Apparel Company

The Numbers & FeasibilityBUP Phase

Cost Revenue Profit

Hoodie, 65, PM 165 31525 42250 10725

BUPian T Shirt, 300, PM 65

50500 70000 19500

BUP Clubs Shirts, 262, PM 65

35370 52400 17030

Bags, 78, PM 175 40950 54600 13650

Other Products 4500 10000 5500

Expenses (2340 * 2)

Total Profit 61725

The Numbers & FeasibilityExpansion Phase

Cost Revenue Profit

Hoodie, 500, PM 157 246500 325000 78500

T Shirt, 1000, PM 57 143000 200000 57000

Expenses

Ambassador Fees (32000)

Campaign Cost (7800)

Legal Fees (20000)

Misc. Cost (10000)

Total Profit 127425

The Numbers & Feasibility

Total Cost = 626825/- Profit Gain = 127425/-

ROI = 127425 ÷ 626825 = 0.2032 = 20.3 %

40

Takeaways

Start Up Company

Strong Marketing Strategy

Market Expansion

Sustainable Growth