Trust and Transparency in Translation in this Virtual Age

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Tomorrow is Already Here

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#2014EUATC

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TOMORROW

IS NOT VIRTUAL:

IT’S HERE, NOW!

BAD NEWS

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MORE BAD NEWS

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OTHER INDUSTRIES HAVE

BEEN DOING THIS FOR YEARS

AMAZON

WINS

TRUST

Isn’t it time for the

Translation Industry

to do the same?

Instead, we hide…

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TRANSPARENCY

+

TRUST

+

WHY DOES TRUST

MATTER SO MUCH?

Isn’t the customer always right?

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Q U A L I T Y

THE TRUST GAP

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S P E E D

THE TRUST GAP

V E N D O R

THE TRUST GAP

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P R I C I N G

THE TRUST GAP

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WHAT’S HOLDING US BACK?

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INFORMATION

IS POWER

TRUST

+

OBSCURITY

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OBSCURITY

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OBSCURITY

OBSCURITY

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THE OLD WAY THE NEW WAY

GENERAL Obscurity Transparency

PRICINGClients receive no clear breakdown

of project costs

Each element of pricing is visible

and clear to customer,

including TM leverage

VENDORS

Clients do not know which

translators are working

on their projects

Clients interact with translators

directly and help select them

WORKFLOWClients have no visibility into the

translation workflow

Clients can see which steps are

complete for each translation unit

STATUS

UPDATES

Clients have to request status

updates from the LSP

Clients can see exactly what

percentage of the project

is complete, anytime

TRANSLATION

MEMORY

Clients have to request

them from the LSP

Clients can download them

anytime they want

WE’RE MOVING INTO A NEW,

MORE TRANSPARENT AGE OF

TRANSLATION TECHNOLOGY

RELATIONSHIPS

TRUST

TRANSPARENCY

+

+

+

Q U E S T I O N S ?

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hi@smartling.com

THANK YOU!

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