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Trust and Transparency in Translation in this Virtual Age

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Page 1: Trust and Transparency in Translation in this Virtual Age

Tomorrow is Already Here

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Page 2: Trust and Transparency in Translation in this Virtual Age

Live tweeting?

#2014EUATC

@smartling

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Page 3: Trust and Transparency in Translation in this Virtual Age

TOMORROW

IS NOT VIRTUAL:

IT’S HERE, NOW!

Page 4: Trust and Transparency in Translation in this Virtual Age

BAD NEWS

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Page 5: Trust and Transparency in Translation in this Virtual Age

MORE BAD NEWS

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OTHER INDUSTRIES HAVE

BEEN DOING THIS FOR YEARS

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AMAZON

WINS

TRUST

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Isn’t it time for the

Translation Industry

to do the same?

Page 20: Trust and Transparency in Translation in this Virtual Age

Instead, we hide…

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TRANSPARENCY

+

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TRUST

+

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WHY DOES TRUST

MATTER SO MUCH?

Page 25: Trust and Transparency in Translation in this Virtual Age

Isn’t the customer always right?

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Page 26: Trust and Transparency in Translation in this Virtual Age

Q U A L I T Y

THE TRUST GAP

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S P E E D

THE TRUST GAP

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V E N D O R

THE TRUST GAP

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Page 29: Trust and Transparency in Translation in this Virtual Age

P R I C I N G

THE TRUST GAP

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WHAT’S HOLDING US BACK?

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INFORMATION

IS POWER

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TRUST

+

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OBSCURITY

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OBSCURITY

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OBSCURITY

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OBSCURITY

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THE OLD WAY THE NEW WAY

GENERAL Obscurity Transparency

PRICINGClients receive no clear breakdown

of project costs

Each element of pricing is visible

and clear to customer,

including TM leverage

VENDORS

Clients do not know which

translators are working

on their projects

Clients interact with translators

directly and help select them

WORKFLOWClients have no visibility into the

translation workflow

Clients can see which steps are

complete for each translation unit

STATUS

UPDATES

Clients have to request status

updates from the LSP

Clients can see exactly what

percentage of the project

is complete, anytime

TRANSLATION

MEMORY

Clients have to request

them from the LSP

Clients can download them

anytime they want

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WE’RE MOVING INTO A NEW,

MORE TRANSPARENT AGE OF

TRANSLATION TECHNOLOGY

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RELATIONSHIPS

TRUST

TRANSPARENCY

+

+

+

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Q U E S T I O N S ?

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[email protected]

THANK YOU!

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Page 51: Trust and Transparency in Translation in this Virtual Age