Trends in intermediaries

What are the major trendswith marketing intermediaries?

Presented by: Haneesh Vengala IIT MADRAS

• Trends in Retailing

• Trends in Wholesaling

• Trends in Logistics

Trends in Retailing

• New Retail Forms and Combinations

– Bookstores featuring coffee shops– Gas stationss including foodstores– Shopping malls and stations have peddler’ carts in their aisles

• Growth of Intertype Competition

– Different types of stores such as discount stores , catalog

showrooms , department stores - all compete for same

cosumers by carrying same type of merchandise

• Competition between Store and Non-Store based Retailing

– Increased offering through mails,mobiles and Internet

– Non stored based retailers are enjoying convenienvece leverage

– Store based retailers are becoming more online to compete

– More experience touch given to physical stores

.Growth of Giant Retailers

• Decline of middle markets– Growth seems to be centered at top or

bottom

– In other markets , mid-segement is having robust growth

– Middle-class consumers with higher disposable income is spending on many categories

• Growing Investment in technology

– Use of technology to produce better forecasts , control costs and order electronic supplies.

– Technology also affecting what’s inside the store.

• Global profile of major retailers

– Retailers with unique formats and strong brand positioning are appearing in various countries.

• Growth of shopper marketing

– Firms are increasingly recognizing the importance of influencing consumers at point of purchase

– More communicating options are made available through

instore- advertising and display of prices using tv’s etc.

The End

Credits: Google Images