Transform your Content Marketing

@Matt_Siltala

@Kristy

@Matt_Siltala

86%

14%

59%54%

86%

35%37%

Source: http://searchenginewatch.com/sew/how-to/2262641/driving-consumer-insights-with-mobile-analytics

@Matt_Siltala

@Matt_Siltala

Of info submitted to the

brain is visual

90%

60,000xImages process

faster than text

of people respond to visual

information over plain text

40%

@Matt_Siltala

Videos on landing pages

increase page conversions

rates by

80%

94% MOREPosts with visuals get

page visits and engagement than those without

of consumers are more

likely to click on a business

whose image appear in

search results

60%

@Matt_Siltala

9 BillionPhotos uploaded each month

Photos & Images get…

More Interactionthan other content

More Sharesthan links

More Likes

87%

10x

7x

@Matt_Siltala

@Matt_Siltala

@Matt_Siltala

300,000,000

Users

257 MINUTES/MONTH

Avg. time spent on Instagram

70 MILLION

Photos uploaded every day

30 BILLION

Total shared photos

2.5 BILLION

Likes per day

49%

Of users check Instagram daily

Instagram

@Matt_Siltala

Pinterest70,000,000

Users

14.2 MINUTES/MONTH

Avg. time spent on Pinterest

80% OF PINS

Are repins (Best image size: 600 x 800)

80%

Of users are female

78 CENTS IN SALES/PIN

On average. Up 25% since 2012

10 MILLION

U.S. monthly unique visitors(Faster than any independent site in history)

@Matt_Siltala

Pinterest

On Pinterest, you can create: How-to’s, recipes, checklists, and more.

@Matt_Siltala

62%

61%

59%

42%

Of brands

have Pin It

buttons

Of brands

have Tweet

buttons

Of brands

have Like

buttons

Of brands

have Google+

buttons

Pinterest’s ‘Pin It’ button has now

overtaken Facebook’s ‘Like’ button and Twitter’s ‘Tweet’ button on brands’ product pages.

@Matt_Siltala

Facebook1.39 Billion

Users

20 MINUTES/DAY

Avg. time spent on Facebook

300 MILLION

Photos uploaded every day

4.5 BILLION

Likes per day

1.972 MILLION

Friend requests per day

30 BILLION

Whats App messages per day

https://zephoria.com/social-media/top-15-valuable-facebook-statistics/

@Matt_Siltala

Facebook

Cover Photo: 851 x 315

Profile Photo: 180x 180 (recommended)

Shared Photos: 403 x 403

Facebook Page Post Images: 960 x 960

Link previews: 90 x 90

Ad image size: 100 x 72

Sponsored Story Images: 194 x 139

Milestone or Highlighted Post: 843 x 403

http://www.techwyse.com/blog/infographics/facebook-cheat-sheetsize-and-dimensions/

@Matt_Siltala

Twitter645,750,000

Users

12:51 MINUTES/DAY

Avg. time spent on Twitter

500+ MILLION

Tweets everyday

2.1 BILLION

Twitter search engine queries (per day)

75%

Of users are on mobile

208 FOLLOWERS

Per user (on average)

http://techcrunch.com/2013/10/03/mobile-twitter-161m-access-from-handheld-devices-each-month-65-of-ad-revenues-coming-from-mobile/

@Matt_Siltala

Google+300,000,000

Users

5.5 MINUTES/MONTH

Avg. time spent on Google+

1.5 BILLION

Photos uploaded every week

20 MILLION

Mobile monthly users

33% OVERALL

Growth per year

56% GROWTH

In usage for member(Ages 45-54)

http://www.digitaltrends.com/social-media/google/#ixzz3SDrWEMnx

@Kristy

Bad Content

@Kristy

@Kristy

@Kristy

@Kristy

@Kristy

@Kristy

@Kristy

@Kristy

@Kristy

@Kristy

@Kristy

@Kristy

@Kristy

@Kristy

@Kristy

@Kristy

WITH THESE TIPS:

1. Become a better writer

2. See what the buzz is about

3. Leverage what you’ve got

4. Give them a window into your inner workings

5. Newsjack

6. Think like a journalist

@Matt_Siltala

BRANDS HAVE CAUGHT ONAND BECOME CONTENT MARKETERS

@Matt_Siltala

EVEN CELEBRITIES HAVE BECOMEBRILLIANT CONTENT MARKETERS

John Oliver has questions for the Miss

America Scholarship Fund

@Matt_Siltala

Good Content

@Matt_Siltala

Three years ago, it all started with this single infographic…

100,000+ Social Shares

ThousandsOf Links Built

ThousandsOf $$$ generated

@Matt_Siltala

eBook Motion Graphic Slide Share

@Matt_Siltala

The InteractivePurriodic Table of Internet Cats

And then there was…

@Matt_Siltala

@Matt_Siltala

@Matt_Siltala

@Matt_Siltala

Even dog lovers liked it

@Matt_Siltala

But that’s not all…

@Matt_Siltala

@Matt_Siltala

Our interactive table outperformed

Friskies "list" because ours was

more visual.

@Matt_Siltala

• Blog posts

• New Releases

• Linkbait articles

• Infographics

• Video

• Podcasts

• Images/Memes

• White Papers

• Power Points

Repurpose successful content you already have into:

TRANSFORM CONTENT YOUALREADY HAVE

@Matt_Siltala

@Matt_Siltala

The Quicksilver had a pair of

cargo shorts in stores that

were not

Selling like they had

anticipated

THE PROBLEM

@Matt_Siltala

We worked with the

sales team to get the

MOST commonly asked

questions and highlights

of the shorts and created

a series of infographics

and displays that sold the

shorts and made the

sales associates jobs

easier.

THE SOLUTION

@Matt_Siltala

THE RESULT:QUICKSILVER

SHORTS FLY OFF THE SHELF

@Matt_Siltala

ADP had a ton of products,

but their sales people didn’t

have

very good tools to sell all

products.

THE PROBLEM

@Matt_Siltala

Created infographics every month for them, each

time highlighting a new product.

THE SOLUTION

@Matt_Siltala

Measured

each graphic’s

popularity by

polling people

on Social

Media

Repurposed

successful

content into

slide decks,

videos, motion/

interactive

graphics, etc.

Created

offline materials

out of graphics

that would help

their sales team

(showrooming

using iPads, videos)

Sales

Increased

THE RESULT

@Matt_Siltala

• ADP sales team now has a tool to learn

& promote their products

• ADP can use successful content to

drive PR

• Increased brand awareness

• More mentions, more rankings for their

name

• Helps reputation management

BIGGER PICTURE

@Matt_Siltala

JewishBoston.com wanted to

modernize their Hagaddah so

that Young and inactive Jews

might

be interested in using it for

Passover (a.k.a. we need to

make it “hip”).

THE PROBLEM

@Matt_Siltala

Created eBook, app,

and helped redesign

part of their website to

make it more

attractive to a younger

audience (we made it

cool).

THE SOLUTION

@Matt_Siltala

20,000+App downloads

Word of mouth

about it spread on

social media

Created

Something physical

that could be

downloaded

THE RESULT

@Matt_Siltala

@Kristy

ONLINE MARKETING

@Kristy

What’s your content marketing challenge? There’s a tool for that.

• Social Media Measurement

• Influencer Discovery and Outreach

• Insights Discovery

• Creation and Production

• Content Curation

@Kristy

Social Media Measurement: SimplyMeasured

@Kristy

Social Media Measurement: sumall

@Kristy

Social Media Measurement: Brand24

@Kristy

Influencer Discovery: Traackr

@Kristy

Influencer Discovery: tapinfluence

@Kristy

Influencer Discovery: Buzzsumo

@Kristy

Insights Discovery: Radian6

@Kristy

Insights Discovery: Icerocket

@Kristy

Insights Discovery: Social Mention

@Kristy

Insights Discovery: Your customer service channels

@Kristy

Content Creation: Aesop Story Engine

@Kristy

Content Creation: Canva

@Kristy

Content Creation: Social Image Re-sizer

@Kristy

Content Creation: Over

@Kristy

Content Curation: Storify

@Kristy

Content Curation: waywire

@Kristy

Content Curation: trap.it

@Kristy

DO IT WITH STYLE OR DON’T BOTHER DOING IT

bit.ly/1BIDqSh

@Kristy

SCORE A

BIG SLAM DUNK BY FOLLOWINGTHESE TIPS& TRICKS

@Matt_Siltala

@Kristy