Top 5 reasons you need media intelligence (not media monitoring)

Top 5 reasons you need media intelligence (not media

monitoring)

A media intelligence solution takes all of the communications channels you care

about & streamlines them into one place for a snapshot of how your brand,

organization & thought leadership is performing across all media—not just one

channel or niche.

The dashboard provides a quick snapshot of how you are performing in near real-time or within any specified time frame

Why media intelligence?

Measure share of voice

Business benefits

Media intelligence helps you make smarter immediate responses & long-term business decisions by helping you:•See how well you are performing•Understand varying media trends•Control the conversation

Reason #1: Media monitoring is not enough!

Media Intelligence is media monitoring on steroids

how? A media intelligence solution looks at billions of online conversations & turns them into meaningful insights that help you better measure & manage your public relations, marketing, social media, branding & advertising efforts.

Reason #2: Longtail data let’s you identify

your successes & repeat best practices

Lifetime access to dataLong-tail or longitudinal media intelligence data is the “lifetime” accumulation of conversations & mentions.

2010 2011 2012 2013 2014 2015 2016

Since the data in a media intelligence platform should never expire, you can

analyze historical high & low trends for your organization.

Long-tail media data rocks!

• Which best practices are worth repeating.

• Track against your predefined key performance indicators (KPIs)

Track trends & visualize audience engagement

• What really sparks audience engagement.

• Which tactics & campaigns produced the most mentions & buzz.

The historical “lifetime” data will allow you to determine:

Reason #3: Keep an eye on the competition

Competitive Intelligence

Using a single platform you can quickly visualize how you are performing against your competitors across paid, owned, earned & shared media sources.

You can determine changes in the conversation & identify opportunities to better position your organization, products & thought leaders.

Reason #4: Better manage crisis communications

Bad news!

Angry customers

cry out!

It doesn’t look good

Keep a media crisis under control with advanced media intelligence. You can see & hear what the media, customers & others are saying about you from one platform, to better respond & control the conversations.

Reason #5: Better manage ROI for paid, earned,

shared & owned media

Measure across all media channels

Visualize what is working & what may need improvement with charts that measure the percentage share of each of your media outlets – Paid, Earned, Shared & Owned 

Immediate visualization!

With real time visualization & trend identification you can tie share of voice back to brand awareness and even sales.

Find out more about media intelligence at iQ.media