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TOP 5 DIGITAL MARKETING STRATEGIES FOR HANDICRAFT BUSINESS IN INDIA
Prepared by: Tanusree Mathad Content Writer
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Key Facts About Indian Handicraft Industry
One of the most significant part of Indian small-scale industry is the Handicrafts
Industry
One of the most significant part of Indian small-scale industry is the Handicrafts Industry
Indian handicrafts, Known across the globe for its exquisite tradition, beauty and the culture One of the rapidly booming industries with a growth rate of 15%
Textiles Minister Smriti Irani in Lok Sabha quoted “the exports of handicrafts
have shown an increase of 8.46 per cent in Rupees term in 2015-16 as
compared to previous year”
Total export in India is expected to increase by US$ 3.8 billion by FY 2020-21
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Challenges Faced By Handicraft Industry Creating awareness
Finding a suitable and sustainable market for their
respective products
Inadequate platforms to advertise and publicize
Continuity to explore untapped markets
Digital Marketing- the way forward for Handicraft industry to do business
Top 5 Digital Marketing
Strategies
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Launch Business Website with
Valuable ContentHaving right content in line with your craft business
Website should be appealing, perceptive and user-friendly
Story telling could serve as an important role in boosting your business
Good content with appropriate & impressive images of your craft
Here are few links to create better business website:o 5 Simple Ways to Optimize Your Website for Lead Gen
erationo 100 Tips to Build Better Websites
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Leverage Social Media Channels
for boosting Business
Here are few links to create better Social Media Strategy:o Implementing A Small Business Social Media Strategyo How to Create a Sensible Social Media Strategy for You
r Business
Through social media platforms businesses can have direct communication with their customers
Key aspects are building an community, increase store walk-ins or website traffic, give product info to customers through blogs, contents
Paid ads within your budget in various channels like Facebook, LinkedIn etc based on your target area and audience for greater reach
Social media can help any handicraft business in expanding global reach at a lower cost
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Analyze Other Digital Platforms for Direct Selling
The market horizon has expanded greatly in the last two years and due credit goes to Digital Market aka e-commerce sites
e-commerce websites which are already selling handicraft products like Amazon, Shopcules, craftsvilla.com, Fabfurnish, iCraft, Etsy, ArtfFire etc
Through these platforms manufacturers and distributors are able to sell their products worldwide
These are indeed very useful digital platforms for craftsmen to tap the larger market by way of trading across the globe.
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Develop Your Online Presence
Search engine optimization (SEO) into content as it is one of the best ways to get your handicraft business listed first online
Specializing on niche precise keywords will assist to achieve higher relevance in search engines results for related queries
Use keywords specialized tools like Keyword Planner, Ubersuggest, SEMrush and Searchmetrics’ Keyword Analysis for keyword search.
link buildings- it is required to focus on relevant, authoritative links that drive real traffic.
Here are few links to build SEO strategies for your craft business:
5 Ways Small Businesses Can Compete with Giants in SEO How to Increase Website Traffic with SEO 6 strategies to build links for your small business website in 2016
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Analyze and Experiment
It is essential to understand the effects of online campaigns
Use online tools to figure out conversion rates, revenue per keyword, behavior of visitors to your site, the source of these visitors etc
Metrics are required to know how effective their marketing initiatives have been & one can modify /change strategies accordingly
Constantly monitoring, tweaking and experimenting with newer ideas will eventually give the best outcomes.
Here are few links that may assist you to build Analytics strategy:
Web Analytics Strategies for Small & Large Businesses 6 Google Analytics Tips for Online Marketers and Small B
usiness Owners
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