The Relevance Imperative

THE RELEVANCE IMPERATIVE

Great Progress Brings Great Expectations

Today’s Reality

Target Customer

(Massive) Missed Opportunity

95%LEAVE WITHOUT CONVERTING

20%OPEN EMAIL

95%LEAVE WITHOUT CONVERTING

1%Success Rate

The Crux of the Problem: Relevance at Scale

“The Times They Are a Changin”

Bob Dylan

FIVE TRENDS

Five Trends Putting Wind in Our Sails

TREND ONE

Relevance in Mobile Becomes Reality

50% of unique visiting members are mobile visitors

TREND TWO

Brands Leverage Data to be Relevant With Better Content and Experiences

“Hello, Mr. Glass. We recognize you by your phone

number. Are you calling about your flight tomorrow?”

TREND THREE

Technology is Unlocking a Vast Nurturing Opportunity

Target Customer

Relevance Marketing

TREND FOUR

We’re Getting Better at Predicting Success

TREND FIVE

The Fusion of Advertising & Marketing Technology

Pers

onal

izat

ion

Scale

Marketing Automation

Ad Technology

Relevance Marketing

THE RELEVANCE IMPERATIVE

Our Audience

STAY INFORMEDSTAY CONNECTED GET HIRED+ +

= Over 364 million members in over 200 countries and territories.

PublishingPlatform

1MPosts

10KPosts/day

PublishingPlatform

Be The Most Effective Platform For Marketers to Engage With

Professionals

Be Relevant Early

Be Relevant On and Off Desktop

Be Relevant to Known and Anonymous Audiences, Wherever They Travel Online

WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE

Measure Your Relevance

THE RELEVANCE IMPERATIVERELATIONSHIPS + RESULTS

Target Customer

Relevance Marketing