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SMARKETING presented by Bill Faeth, CEO of Inbound Marketing Agents in Nashville, TN At it's core, Smarketing is fairly simple. It is the alignment of Sales and Marketing around common goals like pipeline and sales quotas which require's visibility into each other's goals and progress. Bill Faeth, founder and CEO of Inbound Marketing Agents, will walk you through the 5 Steps to Integrate Smarketing into your business. 1. Speak the same language 2. Set up a closed-loop reporting 3. Implement a service level agreement 4. Maintain open and consistent communication 5. Rely on data
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Smarke'ng The Power of Aligning Sales & Marke5ng
@INBOUNDAGENT
#SMARKETING
AGENDA
1. What is smarke5ng and why is it cri5cal 2. Smarke5ng = alignment 3. 5 steps to integrate smarke5ng into your company
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1 WHAT IS SMARKETING AND WHY IS IT CRITICAL?
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87% of the terms sales & marke5ng use to describe each other are nega've.
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SALES + MARKETING =
SMARKETING.
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Companies with strong sales & marke5ng alignment get
20% more annual revenue growth.
2012 STUDY BY THE ABERDEEN GROUP
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2 SMARKETING = ALIGNMENT.
Get on the same team. Both sales and marke5ng need to be aligned around the same personas and goals.
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• Having the same goals • Marke5ng Pipeline = Sales Quota • Visibility into each other’s goals and progress • Compensa5on based on each other’s goal achievement
Alignment by Goals.
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Alignment by Buyer Persona.
• Communicate targeted buyer personas consistently • Update buyer personas universally
• Specialized personnel/teams for personas
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3 FIVE STEPS TO INTEGRATE SMARKETING INTO YOUR BUSINESS
5 STEPS TO INTEGRATE SMARKETING
1. Speak the same language 2. Establish closed loop repor5ng 3. Implement a Service Level Agreement 4. Make data driven decisions 5. Maintain an open line of communica5on
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It all comes down to revenue.
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THANK YOU!
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