The Next Big Thing start-up pitch: Verticly @ ad:tech 2016

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FMCG manufacturers don't own the retail channels where their products are bought

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….. yet they spend increasing amounts on advertising driving sales to them

45% +Social Ad Spend 2015

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Unable to fully influence the customer journey to sale

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OUR PLATFORM IS THE COMPLETE SOLUTION

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HOW IT WORKS

MAGNUM ILLUSTRATION

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INSERT A SIMPLE CALL TO ACTION IN YOUR EXISTING BRAND STRATEGY

#QR CODE OOH EMAIL

TWITTER DISPLAY HASHTAG

ONLINE

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#QR CODE OOH EMAIL

TWITTER DISPLAY HASHTAG

OFFLINE

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TVTweet TRY to#RELEASETHEBEAST

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ENGAGE

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IDENTIFY @ Email as Omni-Channel Passport

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REDEMPTIONREDEEM

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Get Voucher New Flavour

ACTIVATE 1-2-1 BRAND TIMELINE

Remind Redeem Personalised Email

Buy Online

1. OPTIMISE CONVERSIONS 2. CROSS SELL 3. FIND LOOKALIKES

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WHAT’S UNIQUE

• CONNECTED 95% US / UK OFFLINE GROCERY RETAIL TO SOCIAL NETWORKS

• REAL TIME AUDIENCES / NO WAITING

• NO APP NEEDED

• METHOD / AGNOSTIC e.g. Mobile or Printed

• BUILT FOR FMCG

• ABILITY TO ADD NEW COUNTRIES

• CUSTOMER TIMELINE DATA

• EMAIL AS OMNI CHANNEL PASSPORT

• AUGMENTS DMP / PROGRAMMATIC

DELIVERING RESULTS FOR TIER 1 GLOBAL AGENCIES AND BRANDS44% Redemption Rates Against an industry benchmark of 5-10%(using Facebook Retargeting to optimise campaigns)

4X Conversion rates for Mindshare clients compared to projections

Mindshare booking ‘Always On’ campaigns for Kimberly Clark (Huggies, Dry Nights)

Conversion Rate 2X Client Expectations, campaign duration doubled

DELIVERING RESULTS FOR TIER 1 GLOBAL AGENCIES AND BRANDS

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THANK YOU