The Marketing Potential of Augmented Reality

THE MARKETING POTENTIAL OF

AUGMENTED REALITY

ABOUT ME

WHAT’S

AUGMENTED REALITY (AR)?

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

THE LIVE VIEW OF A REAL-WORLD

ENVIRONMENT WHOSE ELEMENTS ARE

AUGMENTED BY COMPUTER GENERATED

CONTENT.

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

WHY IS IT

BOOMING NOW?

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

1968

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

2014

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

BETTER & FASTER SMARTPHONES WILL

HIGHLY TAKE PART IN THE FORTHCOMING

YEARS TO THE HUGE DEVELOPMENT AND

POPULARIZATION OF AUGMENTED REALITY.

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

2014

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

WHAT KIND OF

CONTENT?

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

SOUNDS

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

VIDEOS

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

GRAPHICS

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

HOW TO TRIGGER THE

CONTENT?

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

MARKERS

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

CASE STUDIES &

MARKETING PURPOSES

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

ZOMBIES FROM HELL

MARKETING GOALS:

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

ENGAGE THEIR CUSTOMERS

CAPTIVATE THE AUDIENCE

INSPIRE BRAND LOYALTY

DRIVE SALES

HELL PIZZAS

ZOMBIES

FROM HELL

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

SAYDUCK

MARKETING GOALS:

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

BOOST ITS GROWTH

GAIN ATTENTION

ATTRACT INVESTORS

DRIVE SALES

SAYDUCK

SAYDUCK

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

CONSIDER THE MARKETING IMPACT OF

NOVELTY: YOU CATCH MORE FISHES WHERE

THE FEWER GO.

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

OTHER MARKETING BENEFITS:

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

INNOVATIVE

WORD-OF-MOUTH

CONSUMERS’ ENGAGEMENT

BRAND LOYALTY

SALES INCREASE

SHAREABILITY

PROMISING FIELDS OF

APPLICATION

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

PROMISING FIELDS:

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

NAVIGATION

SIGHTSEEING

MILITARY

MEDICAL

MAINTENANCE

GAMING

ENTERTAINMENT ADVERTISING & PROMOTION

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

PROMISING FIELDS:

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

NAVIGATION

SIGHTSEEING

MILITARY

MEDICAL

MAINTENANCE

GAMING

ENTERTAINMENT ADVERTISING & PROMOTION

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

PROMISING FIELDS:

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

NAVIGATION

SIGHTSEEING

MILITARY

MEDICAL

MAINTENANCE

GAMING

ENTERTAINMENT ADVERTISING & PROMOTION

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

SO, WHAT’S

COMING?

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

MOBILE ANALYSTS EXPECT AUGMENTED

REALITY TO BE ADOPTED BY A BILLION USERS

BY 2020.

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

INTEL IS BETTING THAT AUGMENTED REALITY

WILL BE BIG AND IS INVESTING $100 MILLION

OVER THE NEXT 2 TO 3 YEARS TO FUND AR-

RELATED COMPANIES.

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

APPLE HAS BEEN AWARDED A U.S. PATENT

‘SYNCHRONIZED, INTERACTIVE AUGMENTED

REALITY DISPLAYS FOR MULTIFUNCTION

DEVICES’.

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

WHEN THE AUGMENTED REALITY INDUSTRY

TAKES OFF, A TRILLION DOLLAR MARKET

WILL OPEN UP FOR ANIMATED CONTENT,

SERVICES AND SPECIAL EFFECTS.

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

AUGMENTED REALITY WILL GROW FROM

SPECIFIC VERTICAL USES TO MASS MARKET

APPEAL.

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

ENRICHED / AUGMENTED

ADVERTISING NETWORKS

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

BRANDS ARE ADOPTING AUGMENTED

REALITY TECHNOLOGY TO INCREASE

PERFORMANCE AND SALES.

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

THE SKILLS YOU NEED FOR

EFFICIENT AR?

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

YOU NEED FORWARD THINKING:

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

DEVELOPERS

3D ARTISTS

UI DESIGNERS

DIGITAL STRATEGISTS

UX SPECIALISTS

AUDIOVISUAL PROFESSIONALS

HOW TO USE AR FOR

MARKETING SUCCESS

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

HOW TO USE AR FOR MARKETING SUCCESS:

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf

KNOW YOUR CUSTOMERS AND MEET THEIR NEEDS

TEAM UP WITH EXPERIENCED PARTNERS

USE AR TO IMPROVE CUSTOMER EXPERIENCE

DON’T LOSE HEART

TIME FOR YOUR

QUESTIONS

THE MARKETING POTENTIAL OF AUGMENTED REALITY – DMForum / Big Bad Wolf