The Journey of a Business
Blog: From Start
to Sale
Composing business blogs that generate sales takes time and
talent to master
You may be tempted to whip up a few words for your
blog and hit publish
But that route won’t generate as much as
one new reader
There’s a roadmap that a business blog takes before it reaches the
end of the sales funnel
Here’s how the journey goes
Part 1: Generating Blog Topics
That Sell
Good blog topics are more than just a guessing game
The best topics come from research
Finding profitable keywords is the first part of the
business blog journey
Part 2: Crafting
Killer Headlines
Only 20 percent of readers will click
beyond your headline
Blog topics must be helpful, relevant, and catchy in order
to grab attention
And don’t forget to include your keywords
Part 3: Reading and
Research
Remember to include research in your blogs
It helps boost your credibility with both readers and Google
Part 4: The
Written Word
Start with an outline. As it grows into a draft, aim for the completed
blog to be around 1000 or more words.
Pay attention to keyword density and
cite your sources
Part 5: Activate The Engagement
Element
Having a blog post with some keywords
isn’t enough
You need to add a human touch
Aim to inspire, educate, entertain, or solve problems for your readers
Part 6: Blog Post
Publishing
Double and triple check your work for errors
Part 7: Search Engine
Indexing And Ranking
Web crawlers will discover your blog
post as its triggered by your keywords
Within a few hours to weeks, your post will appear somewhere on
the search engines
You’ll have to keep up a consistent
blogging strategy in order for your blog to
appear on page one
Part 8: Going Social
With Business Blogging
After you hit publish, it’s time to share
on social platforms
Take advantage of all profiles for your blog
post promotion efforts
Part 9: Discovery
As you promote, customers will discover
your website
And as they evaluate the quality, they’ll be
prompted to reach out to you if you meet their needs through your blog
Part 10: Customer Contact
Making customer contact through your
blog doesn’t seal the deal of a sale
But it gets the ball moving forward in
terms of making your company money
As with any journey, your mileage may vary.
From your first keystroke to customer discovery,
the journey of a business blog is driven by strategy, planning, and promotion.