The Journey of a Business

Blog: From Start

to Sale

Composing business blogs that generate sales takes time and

talent to master

You may be tempted to whip up a few words for your

blog and hit publish

But that route won’t generate as much as

one new reader

There’s a roadmap that a business blog takes before it reaches the

end of the sales funnel

Here’s how the journey goes

Part 1: Generating Blog Topics

That Sell

Good blog topics are more than just a guessing game

The best topics come from research

Finding profitable keywords is the first part of the

business blog journey

Part 2: Crafting

Killer Headlines

Only 20 percent of readers will click

beyond your headline

Blog topics must be helpful, relevant, and catchy in order

to grab attention

And don’t forget to include your keywords

Part 3: Reading and

Research

Remember to include research in your blogs

It helps boost your credibility with both readers and Google

Part 4: The

Written Word

Start with an outline. As it grows into a draft, aim for the completed

blog to be around 1000 or more words.

Pay attention to keyword density and

cite your sources

Part 5: Activate The Engagement

Element

Having a blog post with some keywords

isn’t enough

You need to add a human touch

Aim to inspire, educate, entertain, or solve problems for your readers

Part 6: Blog Post

Publishing

Double and triple check your work for errors

Part 7: Search Engine

Indexing And Ranking

Web crawlers will discover your blog

post as its triggered by your keywords

Within a few hours to weeks, your post will appear somewhere on

the search engines

You’ll have to keep up a consistent

blogging strategy in order for your blog to

appear on page one

Part 8: Going Social

With Business Blogging

After you hit publish, it’s time to share

on social platforms

Take advantage of all profiles for your blog

post promotion efforts

Part 9: Discovery

As you promote, customers will discover

your website

And as they evaluate the quality, they’ll be

prompted to reach out to you if you meet their needs through your blog

Part 10: Customer Contact

Making customer contact through your

blog doesn’t seal the deal of a sale

But it gets the ball moving forward in

terms of making your company money

As with any journey, your mileage may vary.

From your first keystroke to customer discovery,

the journey of a business blog is driven by strategy, planning, and promotion.