The circus of selling strategy

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Human after All

the circus of selling & managing content strategy

@brittanbright

Brittan Bright Director of Client Strategy brittan@iacquire.com

www.iacquire.com

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I have never worked a day in my life without

selling. If I believe in something, I sell it,

and I sell it hard.

-Estee Lauder @brittanbright

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Selling content strategy is harder than it looks.

The sales process does not end when the contract is signed.

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“One of the most important skills to have in business is the ability to translate complex concepts into plain English.” -Myra Drucker

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“The single biggest problem in communication is the illusion that it has taken place.” -George Bernard Shaw @brittanbright

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poor communication Can force you

positions Into difficult

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@brittanbright “Sales are contingent upon the attitude of the salesman - not the attitude of the prospect.” - W. Clement Stone @brittanbright

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@brittanbright Framework A more personal set of skills to transform

Unpopular news.

Creative

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Sometimes you will Work is risky,

have to deliver

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sometimes it won’t work...

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...and sometimes it will.

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Iacquire.com @iacquire House... Hardcore tools can build a

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Be open to unconventional

modes of transportation

from point A to point B

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@brittanbright success The goal is

learn when to hang on, and when to let go.

teamwork @brittanbright

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Trust will carry you

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through S e e m I n g l y

obstacles Insurmountable

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departments Legal

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industries regulated

limitations Technical

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Never underestimate the power of

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CREATIVITY &

CHARM

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Most of our Job descriptions say:

Must thrive in dynamic, fast-paced environment @brittanbright

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The professional concentrates on the work and allows rewards to come or not come, whatever they like.”

“The professional has learned that success, like happiness, comes as a by-product of work.

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-stephan pressfield

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Thank You

@brittanbright

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Brittan Bright Director of Client Strategy

brittan@iacquire.com @brittanbright