Embed Size (px)
DESCRIPTION
Prueba
Citation preview
Iacquire.com @iacquire
Human after All
the circus of selling & managing content strategy
@brittanbright
Brittan Bright Director of Client Strategy [email protected]
www.iacquire.com
Iacquire.com @iacquire
I have never worked a day in my life without
selling. If I believe in something, I sell it,
and I sell it hard.
-Estee Lauder @brittanbright
Iacquire.com @iacquire
Selling content strategy is harder than it looks.
The sales process does not end when the contract is signed.
@brittanbright
Iacquire.com @iacquire
“One of the most important skills to have in business is the ability to translate complex concepts into plain English.” -Myra Drucker
@brittanbright
Iacquire.com @iacquire
“The single biggest problem in communication is the illusion that it has taken place.” -George Bernard Shaw @brittanbright
Iacquire.com @iacquire
poor communication Can force you
positions Into difficult
@brittanbright
Iacquire.com @iacquire
@brittanbright “Sales are contingent upon the attitude of the salesman - not the attitude of the prospect.” - W. Clement Stone @brittanbright
Iacquire.com @iacquire
@brittanbright Framework A more personal set of skills to transform
Unpopular news.
Creative
@brittanbright
Sometimes you will Work is risky,
have to deliver
Iacquire.com @iacquire
sometimes it won’t work...
@brittanbright
Iacquire.com @iacquire
...and sometimes it will.
@brittanbright
Iacquire.com @iacquire House... Hardcore tools can build a
@brittanbright
Be open to unconventional
modes of transportation
from point A to point B
@brittanbright
Iacquire.com @iacquire
@brittanbright success The goal is
learn when to hang on, and when to let go.
teamwork @brittanbright
Iacquire.com @iacquire
Trust will carry you
@brittanbright
through S e e m I n g l y
obstacles Insurmountable
@brittanbright
Iacquire.com @iacquire
departments Legal
@brittanbright
industries regulated
limitations Technical
Iacquire.com @iacquire
Never underestimate the power of
@brittanbright
CREATIVITY &
CHARM
Iacquire.com @iacquire
Most of our Job descriptions say:
Must thrive in dynamic, fast-paced environment @brittanbright
Iacquire.com @iacquire
The professional concentrates on the work and allows rewards to come or not come, whatever they like.”
“The professional has learned that success, like happiness, comes as a by-product of work.
@brittanbright
-stephan pressfield
Iacquire.com @iacquire
Thank You
@brittanbright
