Techstars Kaplan EdTech Accelerator - Marketing Program

TECHSTARS KAPLAN ACCELERATOR MARKETING + GROWTH

Cezary Pietrzak August 1, 2014

@cezinho cezary.co

I’M ONE OF TECHSTARS’ FUNCTIONAL MENTORS

Cezary marketing + growth

Chris customer development

Lindsay user experience + testing

Andrew analytics + revenue model

MY EXPERTISE IS MARKETING

2000-2004 business degree +

marketing specialization

2005-2008 consumer insights +

brand strategy

2008-2012 co-founder + biz dev + marketing

(acquired by TripAdvisor)

2012 early-stage marketing

(tech incubator)

2013 marketing + growth (B2B mobile startup)

2014 marketing consulting (high-growth startups)

Cezary & Co

I WRITE A STARTUP MARKETING BLOG: CEZARY.CO

I BELIEVE SUCCESSFUL MARKETING = QUAL + QUANT

QUAL branding

positioning messaging

customer exploration market research

QUANT analytics/KPIs

funnel analysis conversion tracking

A/B testing optimization

+

HALF THE BATTLE IS PUTTING THINGS ON PAPER

MY CURRICULUM FOR YOU

CORE customer profiles

marketing fundamentals canvas marketing channels

marketing tools

PERSONALIZED customer acquisition

growth strategies email automation referral programs

KPI dashboard content + community

sales process mapping day-in-the-life exploration

messaging architecture positioning

CUSTOMER PROFILES

CORE

MARKETING FUNDAMENTALS CANVAS

CORE

MARKETING CHANNELS

CORE

MARKETING TOOLS

CORE

EMAIL AUTOMATION

PERSONALIZED

DAY-IN-THE-LIFE OF A CONSUMER

PERSONALIZED

MESSAGING ARCHITECTURE

PERSONALIZED

CHECK OUT THESE MARKETING RESOURCES

QUESTIONS?

cc@cezary.co

@cezinho cezary.co