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Martin TobiasFind something that pisses you off
TechStars Sept. 6, 2011
Why being pissed off mattersEveryone has an ideaCapital and teams are plentifulThere are many holes and hard timesPersonal passion makes the differenceTeam members can tell the difference.
In my experience anger is more sustainable than fancy.
What pissed me off enough
Lack of digital audio/video content = LoudeyeSpam = CloudmarkOil Addiction = Imperium RenewablesAdult bar = TwistLocal businesses getting on-line customers =
Tippr
LoudeyeProblem:
14.4 modem, sound/audio card separate$90/minute encoding cost at post productionAll content in legacy formats VHS, CD, Beta,
etc.No data standards, multi digital formatsConsumer mess.
Solution:Drop price of transcoding by 10x100X return for first investors, $2B valuation.
Email SpamProblem
92-98% of all email traffic spamFalse positivesEnterprise, heavy solutions, expensive
SolutionCrowd sourced spam ratingsFocus on technology to reduce false positivesDo in gateway.Cloudmark profitable, #1 carrier solution
Imperium RenewablesProblem
US is 27% of world oil demand with 3% of reservesNo plug compatible alternative for transportationUS is a junky vulnerable to price shocksPeak Oil realClimate, security, foreign policy, expense just
frostingSolution
Plug compatible liquid fuel alternativeTake commodity parts build new refinery design
1/3 cost
Where is the Peak? We passed it
8
% of WW GDP for oil
10
Carbon Emissions from Fossil Fuel Burning, 1751-2004
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
1751 1776 1801 1826 1851 1876 1901 1926 1951 1976 2001
Source: UN, BP, DOE, IEA
Mil
lio
n T
on
s
11
12
Impr Gray’s harbor
Imperium Additional thoughtsMake friendsBe dramatic in promotionBe thought leaderThink BIGContinue the passion personally
14
“…35 BG by 2017”
15
…on both sides
16
Imperium Hits Pimp My Ride on Earth Day
17
Imperium Renewables In the News
Biodiesel in Indonesia
• $115K start up cost
• 1,500l/day coconut biodiesel plant.
•9,000Rp/l fully loaded production costs B100
• Diesel 13,000Rp/l delivered.
• diesel customer saves $, local economy keeps money on island.
Sumba Foundation and Tobias Foundation
Martin Tobias@[email protected]
